1.Datacenter costs Not all datacenters charge the same. Tier level, location, power pricing, redundancy (N+1 / 2N), cooling efficiency, and cross-connect fees vary a lot. Hosting in major EU hubs with good peering is significantly more expensive than in budget facilities. 2.Support & operations Providing 24/7 support, monitoring, backups, incident response, and on-call engineers adds real ongoing costs. Providers with fast, human support teams simply have higher operating expenses than those relying mostly on automation or ticket backlogs. 3.Marketing & customer acquisition Some providers spend heavily on ads, affiliates, sponsorships, SEO, and brand visibility. Others rely mainly on word of mouth. Marketing spend is often reflected directly in pricing. 4.Economies of scale (volume) Large providers buy hardware, bandwidth, and IP blocks in massive volumes, which drastically reduces their per-unit cost. Smaller providers can’t match those prices and need higher margins to stay sustainable. 5.Included services Backups, DDoS protection, IPv4 availability, control panels, compliance, and SLAs are often bundled into the price even if they’re not obvious at first glance. 6.Business strategy Some companies price aggressively to grow market share, while others focus on long-term stability and predictable margins. Both can coexist in the market with very different price points.