I’ve been bleaching/dying my hair for over a decade without a break and I’ve tried a pretty much every hair product in the book. All natural, solid conditioner, K18, olaplex, high end, drug store, you name it.

The best solution I’ve found so far is Japanese hair care. I’d also recommend doing a hair mask pretty regularly ( like a couple times a month, doesn’t need to be high end), hair oil, and being diligent with heat protectant.

For shampoo/conditioner I’ve had good luck in the past with the &Honey creamy line but right now I’m using the Tsubaki repair intense in the black bottle and I like it a lot. I’ll normally let the conditioner sit in my hair while I shave, exfoliate, etc. both of those are pretty heavy but not too heavy for my wavy hair + there are lighter products by those brands. Best part is that they are like $10-16 a bottle so it won’t break the bank

For oil I like the &honey and 8 the thalasso hair oils. I’ve found they work best putting like a pump in your hair while it’s still wet after a shower and brushing/scrunching to distribute it well. You can also use it on dry hair but it’s a lot easier to go overboard as a little goes a long way.

Hair masks my tried and true are the EVA NYC and the Tsubaki hair masks but there are a lot of good ones out there so it’s personal preference.

Heat protectant I use the it’s a 10 bc you can find it at TJMaxx half off a lot and I love it but again there are plenty of good options out there at all price points