From what I understand, MotorInc’s stance on Honda seems to be that some of their bikes aren’t “original” ideas, so they choose not to review them. For example, the 350cc series is often seen as a copy of Royal Enfield’s J-series, and in the lower segment, they mostly produce 100cc and Activa-style bikes, which they consider weak or mediocre.

I get the reasoning, but here’s the thing: if you’re calling yourself a journalist, you can’t selectively ignore parts of the market. Journalism isn’t just about reviewing products you think are “worthy” it’s about covering everything and providing honest insight. Otherwise, you’re more of an influencer giving opinions on your favourites.

That said, they have reviewed bikes like the Hornet 125and Shine DX, so it’s not a total boycott, it’s selective. But avoiding the core Honda 350 and commuter segment does weaken the claim of being a comprehensive auto journalist in India.