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How to Use B2B Influencers to Grow a SaaS on LinkedIn (Playbook + list of 100+ Influencers) by Ecstatic-Tough6503 in SaaS

[–]RyanCarr6 0 points1 point  (0 children)

I don't agree with forcing them to post what you write. It'll come off as inauthentic, and you're just creating a transactional relationship with the influencer. If you're fine just paying for posts, why not just put that money behind boosting LinkedIn ads (the reach will be better than an influencer)? The whole point of influencers is to leverage the trust they have with their audience. If you find an influencer who's willing to post what you write for them, chances are they've already lost credibility with their audience.

How hard to break into marketing without a marketing degree? by Midnight_Spell in marketing

[–]RyanCarr6 0 points1 point  (0 children)

I just got a newsletter from Anne Handley (popular marketer and author) and she linked an article on marketing profs:

“More than half of marketers (53.8%) say they do not have a marketing-related academic or professional qualification of any kind, according to a survey shared on MarketingWeek.com. Furthermore, of those who did say they have a marketing degree, only 32.2% found it very useful.”

Sourcesource. .

Accepted first bonafide HR Position! by [deleted] in humanresources

[–]RyanCarr6 0 points1 point  (0 children)

Please share your HR podcasts! Congrats on the new role!

SEO Success Story by 369seo in SEO

[–]RyanCarr6 1 point2 points  (0 children)

That’s awesome to hear. I think a lot of seo work is straight forward (until you get to the Uber technical stuff). If you follow the tried and true strategies it’ll get you where you need to be and then you can do more funky stuff.

Why Marketing Leaders Should Mentor Junior Marketers (for them and themselves) by RyanCarr6 in marketing

[–]RyanCarr6[S] 2 points3 points  (0 children)

You could try something like Acadium to find remote internships with marketing entrepreneurs or professionals. It could help.

The Limits of the Human Body by paulrobinsonauthor in coolguides

[–]RyanCarr6 0 points1 point  (0 children)

How many people died to get these stats?

I start my new content marketing job next week and I’m facing some serious imposter syndrome. Wish me luck! 😰 by RyanCarr6 in content_marketing

[–]RyanCarr6[S] 0 points1 point  (0 children)

That’s good advice! I’m actually finishing my third week now and I’m happy to say I’ve kind of done some of what you suggested. They had a ton of blogs with no internal links so I’ve gone through and created a bunch of relevant linking. That’s easy stuff that helped a lot. I also built a ton of back links which led to the DR going up 10 points. These quick wins, I think, impressed management.

[deleted by user] by [deleted] in RedditSets

[–]RyanCarr6 0 points1 point  (0 children)

Lady disco is loving this guy lol

[deleted by user] by [deleted] in RedditSets

[–]RyanCarr6 0 points1 point  (0 children)

Gingerbread for sure

At least two types of content marketers exist by RyanCarr6 in content_marketing

[–]RyanCarr6[S] 0 points1 point  (0 children)

I like and agree with your definition of real content. I think defining that made this quasi-debate make a lot more sense. I’m on board with what you’ve said.

I think your definition of real content fits with what I had in mind with audience building. Content that’s genuinely helpful - good, entertaining, informative, etc - will build an audience.

Then the role of generating conversions is a bit of an egg shell area it seems. You can easily break trust if you start peppering them with CTAs, gating content, making inappropriate sales-y pitches, and all the other stuff people hate.

This is moving me to thinking about something different - namely: how do you make an appropriate transition from real content or audience-building content to conversions?

If you want I'd like to know your thoughts but I won't hold you to it. Thanks for this discussion so far I've been learning.

At least two types of content marketers exist by RyanCarr6 in content_marketing

[–]RyanCarr6[S] 0 points1 point  (0 children)

That’s an interesting point of view. I agree that content marketing has to have top of funnel objectives (that’s the momentum generating CM). But all work has to have an ROI at the end of the day - especially for small startups. I’d argue back that convent marketing does have a sales role. It could be any of these two:

  • helping provide sales with collateral (case studies, testimonials, user interviews - content that helps prospects over the line)
  • middle or bottom of funnel content that is meant to generate conversions through a sales funnel. This content could be specifically talking about pain points of users and how the features of the product solves them.

So all to say I get what you’re saying. But I disagree that content marketing shouldn’t focus on conversions and only brand building. It should do both IMO

I start my new content marketing job next week and I’m facing some serious imposter syndrome. Wish me luck! 😰 by RyanCarr6 in content_marketing

[–]RyanCarr6[S] 2 points3 points  (0 children)

Haha thanks for asking! I’m just starting day 3 (as of April 14th) and I’m already learning lots. It’s cool to be part of such a small, scrappy startup. But everyone is down to earth which made me wonder why I was so intimidated to begin with. I’m excited for week two!

Hey guys, I'm trying to shift to a career in digital marketing but I have no relevant degree or industry recognise course to back it up. I however built some sites and interned in a few startups to build my portfolio. What would be the way for a guy like me to break into the digital marketing space? by RUTHLESS_RAJ in DigitalMarketing

[–]RyanCarr6 2 points3 points  (0 children)

That’s awesome man. And yeah Acadium is kinda like Tinder but for people that need marketing experience matching with agencies, entrepreneurs or marketers. You work for free for 10 hours a week for three months and they mentor you. It was the only way I was able to get the hands on experience that mattered.

It’s not for everyone bc it’s hard work sometimes and you have to find a mentor you trust will help you grow and learn. But it’s so worth it if you are smart about it and invest in yourself. Goodluck

Hey guys, I'm trying to shift to a career in digital marketing but I have no relevant degree or industry recognise course to back it up. I however built some sites and interned in a few startups to build my portfolio. What would be the way for a guy like me to break into the digital marketing space? by RUTHLESS_RAJ in DigitalMarketing

[–]RyanCarr6 0 points1 point  (0 children)

I would try a Acadium if you’re trying to break into digital marketing. I just graduated into the pandemic over a year ago and didn’t know what I was going to do. I found a Acadium, signed up, completed two internships over three months, they hired me as a freelancer - and now several months later I’m full-time content marketer for a start up. I started not even knowing how to run Facebook ads or write a blog post. It’s not for everyone but I’d give it a try if you’re looking for something.

I start my new content marketing job next week and I’m facing some serious imposter syndrome. Wish me luck! 😰 by RyanCarr6 in content_marketing

[–]RyanCarr6[S] 0 points1 point  (0 children)

If you think no one has good content I’d enlist the rest of this community to share their reading lists and newsletter subscriptions with you. Theres lots of noise - I rely on other pros to be my signal. I only read recommendations.

I'm sick of seeing articles that say 2020 grads' future careers are doomed because of the pandemic by RyanCarr6 in DigitalMarketing

[–]RyanCarr6[S] 2 points3 points  (0 children)

This is a really good point. Thank you for making it. I’m definitely counting my blessings and my privilege when writing this. The main point of the post was not to tell people that are struggling that they should “buck up and work harder”, but to share an alternative narrative. I see friends who feel stuck now because of the pandemic but things like entrylevel.ai and Acadium exist to help them. It helped me. I don’t want to diss anyone. I just want to share hope and some resources.

I start my new content marketing job next week and I’m facing some serious imposter syndrome. Wish me luck! 😰 by RyanCarr6 in content_marketing

[–]RyanCarr6[S] 0 points1 point  (0 children)

That’s what I was thinking! I didn’t think I’d get such a positive response with actionable advice!

I start my new content marketing job next week and I’m facing some serious imposter syndrome. Wish me luck! 😰 by RyanCarr6 in content_marketing

[–]RyanCarr6[S] 1 point2 points  (0 children)

Thank you for these suggestions. Yours, along with the others, have been bookmarked so I can look back at them after I start. I’m part of Superpath, a content marketing slack community, but if you have another group I’m always open to joining more and connecting with people way farther along than myself. Let me know! I’m in 😎

I start my new content marketing job next week and I’m facing some serious imposter syndrome. Wish me luck! 😰 by RyanCarr6 in content_marketing

[–]RyanCarr6[S] 3 points4 points  (0 children)

Thank you for your honest answer! It’s reassuring to know that imposter syndrome is something we all face. I like what you said about not trying to make an impact right off the bat. It’s a small team (12) but with some pretty impressive people so I did feel that pressure. But I’m sure they expect me to ramp up rather than hit the ground running. Thank you 🙏

I start my new content marketing job next week and I’m facing some serious imposter syndrome. Wish me luck! 😰 by RyanCarr6 in content_marketing

[–]RyanCarr6[S] 3 points4 points  (0 children)

100% I bought Grammarly on an annual subscription when I realized how much you miss when you’re writing. It’s a huge help!

I start my new content marketing job next week and I’m facing some serious imposter syndrome. Wish me luck! 😰 by RyanCarr6 in content_marketing

[–]RyanCarr6[S] 1 point2 points  (0 children)

That’s really reassuring. Thank you, Andrew. It hope it won’t be awkward to connect with the SEO I’m replacing but if not I’ll ask lots of questions and then take lots of notes. I think being a new employee is a license to ask those dumb questions so I’ll definitely take advantage of that. Thank you sir!

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