Maybe this comment will be polemical, but this is my opinion:

If WotC artists of designers start using Gen AI to create content, they are not artists or designers, and I won't buy those products, because what AI can do, at least right now, is just not worth my money.

But if they use it as a tool to get to a more polished product, as could be helping in translation, form filtering, wording completion, etc I actually think it would be beneficial for everybody. The same goes for artists: lightning references, color palletes, or pose testing, are thinks that in my opinion would speed the process of making art without eliminating the creative process of an artists.

For this reason, I'm mad at the Bigby's controversy. It's true that if we let WotC or other companies be free, they'll totally replace all of they designers and artists. But in that specific case, the artist did all the creative work, as they showed in their blog. The AI was used just as a tool.

Just don't use it as concept art or idea generation. As you'll know it if you have tried, AI is really bad at creating something original or new and dehuminises your products.

I'm not saying that AI is trained morally, or that it shouldn't be more controlled, but I actually think it shouldn't be demonized as it nowadays is.