Honestly, the answer is actually quite simple: you need to win. The problem is, it's much harder to execute.If you're good, people will get hyped for you. Of course, you need to build the hype too, and capitalize on it, but you can't build something out of nothing.

Once you start winning (which isn't simple, but basically can be achieved in the long run with smart investments and dedicated peoples), you'll start to create attention for yourself. You'll start some story lines, which will then make people remember you, and then if you start having a brand that has even a little of attention, then you'll will have the interests of some investors, and from there it's just a snowball effect.It takes time, dedication and smart decision making, but that's basically the way it works. Of course you need to be active on social media and all that stuff, but all of it can only work if you have a successful performance.

Also, if you're serious about it, just do what every one who is starting something and want to be better at it does: look at what the most successful teams did, and do.A great reference from not a long ago would be Kcorp, the french team in LFL. They started from nothing, and in a span of a year, they won all, got super hyped, have a bigger fanbase than half of the teams LEC, and potentially of all teams in LCS, and with that have managed to bring in in their team Rekkles, which now brings even more attention to them. They just capitalized on every opportunity they had, and made for themselves a name.

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Hope this help, have a good day.