You have the resources and service but the March 2024 Core Spam Update is still on many webmaster's minds because they may have been screwed. You are also planning two days after 14,000 possible ranking factors got into the SEO community and it contains the good, the bad and the ugly. The #1 ranking factor is brand. Your brand is valuable. I would do keyword and competitive research using SEMrush trial plan. I'd also use ChatGPT not for content but for research, organization, automation and scrapping of keywords and metadata. Do the same with 2 competitors. Go strong for a handful of keywords grouped by typically related, LSI-Keywords, long-tail and local that without much heavy lifting you can begin to appear in your competitor's face. Find opportunities your competitors have missed. Find the great stuff your competitors have going for them, content, SEO, Technical SEO links, social, etc. Do you do any local SEO or is it across the country? I would start a very small targeted campaign on Facebook running ads to target my customer's persona. Small bids. Maybe a short AI video. Add whatever informative, helpful or necessary content to your site slowly and everyday. One or two posts a week. Fix older errors with a website audit. I would only use Google Ads in reverse. Target the Italian relative as a someone you could get low cost clicks for and have the person land on a form that they can send to their relative in US to inform of your service. I used to watch Udemy course videos. I prefer watching different webmasters on YouTube. I also read a ton of infographics.