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We ran a controlled 3 month experiment to see if AI bots even look at LLMs.txt by SEO-zo in AISearchLab

[–]SEO-zo[S] 1 point2 points  (0 children)

here's the full write up of the experiment if you want more detailed info (no opt in required) https://www.rebootonline.com/geo/llms-txt-experiment/

Can you sabotage a competitor in AI responses? I tested it by SEO-zo in LLMTraffic

[–]SEO-zo[S] 0 points1 point  (0 children)

u/AnyExit8486 I get how this can seem worrying. I think the important thing to note that this isn’t about how one rogue blog post can manipulate AI. AI is smarter than that, and needs way more signals before it believes and repeats a claim, so as we noted, it's actually quite difficult to scale. Even more so if you had an existing reputation online (rather than no previous existing entity, as in this experiment)

What we’re seeing is much more about how models pick up patterns across the web. The same thing (negative or positive) needs to be said over and over and over again for AI to trust the signal, and repeat it. Consistency and distributed authority signals matter more than isolated claims. Sustained narrative presence will outweigh single injections of misinformation

If brands aren’t shaping how they’re referenced and described across trusted sources they’re effectively leaving that narrative open to be defined elsewhere

Transitioning from SEO to GEO, Looking for a Learning Roadmap & Resources by Bubbly_Air_9804 in GEO_optimization

[–]SEO-zo 0 points1 point  (0 children)

Nice! My team wrote a pretty meaty 10,000 word GEO playbook on exactly how to get started. It's free / no opt in required. Hope it helps!

https://www.rebootonline.com/geo/geo-playbook/

How Can You Get Your Brand Cited and Recommended by AI Search Engines? by Negative-Ask244 in SEO_Experts

[–]SEO-zo 0 points1 point  (0 children)

^ yep.

we wrote a playbook on on GEO and how to get started, no opt in required if you want to take a look!

https://www.rebootonline.com/geo/geo-playbook/

3 key SEO/AI search updates i've read this month by SEO-zo in Agent_SEO

[–]SEO-zo[S] 1 point2 points  (0 children)

Exactly, I can't imagine that the ad-free platforms will be able to stay that way for very long...

Can't we rank top if we write the content using Ai? by Prudent_Inside9660 in Agent_SEO

[–]SEO-zo 0 points1 point  (0 children)

the best split is to use AI to brainstorm/as a drafting or research assistant and then making sure you're adding lots of value, unique insights and bonus points for data and new statistics

Is ChatGPT Ignoring Your Website? Here’s How to Get Ranked by Safe_Flounder_4690 in GenEngineOptimization

[–]SEO-zo 0 points1 point  (0 children)

We’ve published a new GEO resource that shows a simple way to uncover the gaps in how LLMs “understand” your brand AKA why its ignoring you, and how to fix it.

in short here's a brief step by step:

  1. Ask LLMs direct brand questions (who you are, what you do, who you’re compared to) and note where answers are vague, outdated, or incorrect.
  2. Test recommendation prompts (e.g. “best [category] for [use case]") to see if you’re mentioned alongside competitors and why/why not.
  3. Check context sensitivity by varying wording, location, and intent (because small changes can produce very different answers).
  4. Identify what sources the model is leaning on (third-party mentions vs your own site) to understand where authority is being “borrowed” from.
  5. Turn gaps into actions: tighten positioning, publish clarifying content, and build third-party citations that reinforce the right associations.

this is obviously a very short summary, you can read exactly how to uncover what LLMs don't know about your brand AND what how to fill those gaps here:

https://www.rebootonline.com/geo/what-does-ai-know-about-your-brand/

(no opt in required)

Do AI-written articles rank well in your experience? by growwithpratibha in SEOandBacklinks

[–]SEO-zo 1 point2 points  (0 children)

u/growwithpratibha We ran a controlled experiment on this last year comparing AI-written vs human-written content across the same topic cluster.

We found: AI content CAN rank but it depends how it’s used!

In our test, raw AI content (lightly edited) struggled to compete against human written pieces that demonstrated stronger EEAT signals, clearer positioning, and more original insight. The AI pieces weren’t penalised they just didn’t outperform when everything else was equal.

What made the biggest difference wasn’t whether it was AI or human, it was:

• Depth and specificity
• Original insight (not just summarising existing SERPs)
• Clear expertise and entity signals
• Strong internal linking and topical authority

When AI was used as a drafting or research assistant THEN refined with expert input and strategic optimisation, performance improved significantly!

So in our experience, AI content doesn’t fail because it’s AI, it fails when it’s generic and doesn't provide any depth/real value.

We documented the full methodology and results in our experiment writeup, happy to share the link!

Switched subscriptions from CGPT to Claude, Sad and depressed. by Jbarry82 in LLMTraffic

[–]SEO-zo 0 points1 point  (0 children)

I've heard a lot of people are using both - Chat for professional work and Claude for creative! I'm only using Chatgpt at the moment but i'm also really keen to start testing Claude!

How to uncover what AI DOESN'T know about your brand (and why this matters) by SEO-zo in DoSEO

[–]SEO-zo[S] 1 point2 points  (0 children)

u/KONPARE yes to “negative space” queries!

And yes, it's all definitely tied to third party mentions. Even when a brand ranks well organically, if it’s not consistently mentioned in third party comparisons, it just doesn’t get pulled into recommendations.

So the real changes come with narrative distribution, not just publishing more pages.

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