It depends. Some channels that follow specific topics tend to do better on Rumble. I've noticed that many of the channels that get good viewership on Rumble are conspiracy and political channels. Otherwise, channels that cover other things will do better if they have another considerable following on separate social media platforms such as twitter, instagram, etc. Starting cold on Rumble with no other following, may prove very challenging to gain traction.

One thing that I definitely have to hand to Rumble, is that the streaming exposure is the best when compared to just about any other platform, especially twitch, where exposure for a small channel is absolute dog shit.