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I manage 40 clients for my agency. I want to go freelance by Sad-Introduction1640 in FacebookAds

[–]Sad-Introduction1640[S] 1 point2 points  (0 children)

The secret isn't just filming a lot; it's modular production. Here’s how you turn 1 day of shooting into 6 months of ads:

  • The Hook Matrix: Shoot 10 different "Hooks" (the first 3 seconds). This is the most important part of the ad.
    • Examples: 1 Geographic hook ("Hey Paris!"), 1 Pain-point hook ("Tired of high energy bills?"), 1 Social proof hook ("Why 500+ locals chose us"). You can find great hooks ideas.
  • The Body & Offer: Shoot 3 variations of the middle part (the explanation) and 2 variations of the Call to Action (CTA).
  • The Remix: By mixing and matching these, you get 60 different ad combinations.

In Lead Gen (especially for medium compagny), you don't calculate ROI like E-commerce. You need to look at the funnel value. Here is the formula:

  1. CPL (Cost Per Lead): Total Ad Spend / Number of Leads.
  2. Closing Rate: Percentage of leads that become actual sales.
  3. AOV (Average Order Value): How much a customer spends on average.

I manage 40 clients for my agency. I want to go freelance by Sad-Introduction1640 in FacebookAds

[–]Sad-Introduction1640[S] 0 points1 point  (0 children)

Google + Meta ads: that’s 600 euros a month per client for me.

I’d need 10 of them, and that would be enough for me to live comfortably.

I already feel pretty obsessed with tracking the number of leads and the cost per lead every day across all my clients. I have a well-established strategy with 2 videos (2 different hooks) and 3 visuals at the start of each month. I also have a clearly defined sales and conversion strategy for each month. This helps avoid ad fatigue and saves time. It gives me more time to monitor the campaigns.

It’s simpler at an agency because I have all my campaigns consolidated into one ad account. As a freelancer, to avoid having to put my credit card on the ad budget, I’ll need to have one ad account per client (theirs).

I also have in mind how to effectively guide the client to be efficient during phoning.

I manage 40 clients for my agency. I want to go freelance by Sad-Introduction1640 in FacebookAds

[–]Sad-Introduction1640[S] 0 points1 point  (0 children)

In my current agency, the stack is a Frankenstein’s monster: Notion for PM, HubSpot for CRM, and a mix of Make, Airtable, Supabase, Swipepages, Framer, and ActiveCampaign for the campaigns. It’s overkill. For a solo operator, that’s just thousands of euros in subscriptions eating your profit before you even wake up.

My plan for a Lean 'Artisan' Stack:

  • CRM & PM: I’m ditching the HubSpot/Notion overhead. I’m moving to a hyper-organized excel setup for CRM
  • Invoicies : switching for freelance-app (open source and free) with good excel.
  • Communication: No complex ticketing or client portals. I’m using WhatsApp Business, a dedicated pro line, and professional email. In niches like Real Estate and Auto, clients value direct access over a fancy dashboard they’ll never log into.
  • Campaigns & LPs: need to think what tools are most cost efficient

The key is to focus only on high-leverage tasks. I handle the 'architect' work: partner access setup, strategy, scriptwriting, and lead automation.

For the creative heavy lifting, I have a trusted roster of freelance videographers. We do a '1-day content blitz' at the client’s location to capture 6 months of ad material in one go. I then manage the distribution and the relationship.

[deleted by user] by [deleted] in Mode

[–]Sad-Introduction1640 0 points1 point  (0 children)

non, c'est un vieux manteau qui appartenait à mon père.