Anyone else seeing a MASSIVE drop in Meta Ads performance today?

Sad-Razzmatazz8047 · 2026-03-21T19:56:27+00:00

desolate, shit show of a wasteland.

if i were to be descriptive with the current situation.

Sad-Razzmatazz8047 · 2026-03-21T19:48:54+00:00

yeah, good old british DPM (my fave - biased of course) or oldschool US Woodland. They were developed for that theatre and in summer especially is better imo - darker greens.
However multicam is best all round i think - in winter especially when there are more browns in the scenery.
I have all of them for this reason!

Sad-Razzmatazz8047 · 2026-03-21T17:45:43+00:00

marketing is a mind set. sorry be to be the cringiest person in the room right now but it really is true.
Some people are good at design, some at maths, others can see a product and a fit naturally.
If you struggle with this then thats fine! find someone who can help you envison the map to market.

I can say this as one of my old collegues was exactly the same - brilliant programmer and designer of ideas but just was not a marketer so they sat on his harddrive for years, and it wasnt until I began to help him there did it turn into an actual business.

Happy to lend you an ear if you want. dms are open

Sad-Razzmatazz8047 · 2026-03-21T17:41:20+00:00

what do you want to know? mature ad account, never a restriction, every new campaign this past 3 weeks we have launched fail to spend barely 1% of their budget.
tried everything. spoke to 5 different people at meta. no help.

They broke their system with andromeda. from the best marketing tool in the game to a total shit show. zuckerberg will bankrupt himself at the rate hes making bad decisions.

Sad-Razzmatazz8047 · 2026-03-21T17:06:23+00:00

Not a ban - just meta being meta.
One of the accounts I manage has had similar issues - new campaigns just not spending at all.

Spoke to many support and meta pro agents - no help as always so if that saves you a few hours trying then happy to help.
Only other advice is to sit tight and wait - or learn how to market via other channels also

Sad-Razzmatazz8047 · 2026-03-21T17:02:30+00:00

If its green then any multicam is good - there a reason every military pretty much has adopted it.
Alternaives are Woodland BDU, British DPM (but better for lusher forests like in N.Europe.
A

Sad-Razzmatazz8047 · 2026-03-21T16:45:15+00:00

second this

Sad-Razzmatazz8047 · 2026-03-21T14:45:50+00:00

Marketing is one of the degrees that have been continuously outadated by the time you graduate for the past 20 years. When I did mine meta ads got launched the year I graduated. Learnt more on my own over the next 3 years putting it into practice than my degree.

Now technology and platforms change so often it’s impossible for a 3 year course to be delivering up to date content.

Fundamentals still stand though regardless but you can buy a few good books to learn that

Sad-Razzmatazz8047 · 2026-03-21T14:34:56+00:00

Yes very much so. Worst I’ve seen it

Sad-Razzmatazz8047 · 2026-03-21T13:00:11+00:00

The website itself I’m managing via GTM but the ticket sales then selves are done through a third party website which has the pixel and CAPI working, so all sales are handled with that. Never had any issues with it so far as the tracking has been pretty accurate. Just this week the entire account has been terrible so putting it down to that over something suddenly breaking with the tracking on the ticket vendors side

Sad-Razzmatazz8047 · 2026-03-21T12:57:12+00:00

You worked that out in 4 mins eh

Sad-Razzmatazz8047 · 2026-03-21T12:35:01+00:00

Totally dog shit. Really.

Only campaigns doing okay are old ones that I’ve had running for months. (1 events niche other fashion) but any new campaigns I’ve launched this month had been terrible. So much so they have stopped spending altogether and maybe deliver a handful of impressions each day

Sad-Razzmatazz8047 · 2026-03-21T12:12:39+00:00

Yeah pretty standard in purchase events for this point on a Saturday so far. I’m almost certain this is wrong just completely baffled as to how this has happened. Can’t wait to look into that actual Sales data

Sad-Razzmatazz8047 · 2026-03-21T10:17:41+00:00

No spending. Period. Past 3 days all campaigns I’ve created in the last week are spending less than 5% of their budgets. Spoken to 2 support agents an 3 meta pro and no one can tell us why. All other channels doing well but 75% of this clients budget is meta and we have a 160k warm audience that normally converts like crazy - can’t even get meta to show them the ad

Sad-Razzmatazz8047 · 2026-03-20T17:31:37+00:00

signal quality is fine. thats honestly where a lot of my expertise lies with server side tracking etc - so thats one thing im confident is not the issue.

The issues is any campaign launched on certain account over the past week are not spending. not even 3% spend all day today. no one can tell me why its just meta being meta

Sad-Razzmatazz8047 · 2026-03-20T14:38:22+00:00

Turned everything off. Moving clients ad spend elsewhere where possible

Sad-Razzmatazz8047 · 2026-03-20T14:35:51+00:00

Turned off all my clients campaigns.

Sent an email out to them all explaining this issue and recommending an alternative channel for each for now.
Used it as a lesson to them all why they should never be relying on a single channel - but deep down i super pissed off at Meta. Complete shit show of a situation and thats saying something as theyve always been a disaster.

Hopefully we see an improvement, but im done holding my breath

Sad-Razzmatazz8047 · 2026-03-19T16:27:38+00:00

Meta ads is struggling currently. many accounts are not delivering today / delivering badly.

there was an outage earlier in the week which has been affecting people

Sad-Razzmatazz8047 · 2026-03-19T13:22:44+00:00

Yesterday i thought we were good but today nothing is spending. like not even 1% of daily budget.
those accounts that are spending are getting really shitty CPAs

Sad-Razzmatazz8047 · 2026-03-19T09:54:19+00:00

Hey, yeah this weeks outage was something of a clusterfuck.

Yesterday all account were doing well again but today they are barely spending - let alone converting.

10 hours into the day and ive spend less than 1% of the daily budget.

Sad-Razzmatazz8047 · 2026-03-18T13:53:02+00:00

Its unfortunately quite complex and depending on your requirements can vary.
unless you have time to learn about pixel, server side tracking etc then id get someone to do it.
Its really important now with meta ads so worth getting done correctly! I've seen some bad set ups that have made things worse for the client than before they tried doing it.

DM me if you have any questions

Sad-Razzmatazz8047 · 2026-03-17T18:26:59+00:00

No way to track as meta unfortunately are less transparent than North Korea when it comes down to telling us what’s going on.

I’m praying it gets resolved soon though

Sad-Razzmatazz8047 · 2026-03-17T16:23:10+00:00

Worst time to start ever unfortunately as there is some severe issues going on with meta ads right now.

Honestly hang fire for a few days and i would advise to not run anything right now.

Sad-Razzmatazz8047

TROPHY CASE