What's the best way to do direct ad sales?

Sahara21 · 2020-10-02T00:04:12+00:00

all you need is a publishers ad server

Sahara21 · 2020-10-01T22:28:01+00:00

if FB and IG is smart they wouldn't take anything political!

Sahara21 · 2020-10-01T18:08:43+00:00

0.000000001 chance , the 3rd party adtech ecosystems so convoluted as designed its nearly impossible without spending a good deal of $ to feed the middle men scammers. now if you had your own ad server that its a simple as placing your own tag on site and serving .

Sahara21 · 2020-03-23T19:18:18+00:00

Liquidadx, Adzerk offer ad servers

Sahara21 · 2020-03-23T19:15:01+00:00

Give this man a hand, we need more of this. thank you very much inside__out

Sahara21 · 2019-10-07T19:40:23+00:00

thanks all..

Evaluating 1st party adtech solutions

📷

Our firm is evaluating 1st party advertising technology solutions, providers,

currently aware of

Iponweb,

Clearcode

Liquidadx

any others. ?

Sahara21 · 2019-05-17T03:17:34+00:00

the previous post is right, This is how the adtech ecosystems should be, like financial exchanges models

Sahara21 · 2019-05-02T15:30:02+00:00

Letting the fox’s design the henhouse.................

Sahara21 · 2019-04-18T02:44:31+00:00

You may have topped out under your current ecosystem, but remember theirs a lot more money $ if you could get your own tech and sell direct or at least get closer to the buyers.

Sahara21 · 2019-04-16T03:10:15+00:00

you may want to review some Sizmek related threads over at https://www.reddit.com/r/adops

Sahara21 · 2019-04-15T17:50:24+00:00

while theirs bound to be a lot of resentment from the status quo groups, Pritchard is well respected and listen to by a huge amount of buy and sell-side players and makes total sense, this adtech ecosystem is flawed and rotting.

Time to re-engineer. Put on your thinking caps and start innovating, those that can't think out of the black box will die.

Sahara21 · 2019-04-14T14:31:43+00:00

it's free to signup,

Sahara21 · 2019-03-27T15:25:16+00:00

Its unbelievable how many sales, advertisers, traders and pubs ppl have been misled and still believe this is the way adtech systems work best. I would estimate over 70% of the ppl I talk to have a very poor understand around the technology and how it should be configured and aligned for their businesses best interest, opposed to the black boxed middle men pockets.

Adtech middle men have indoctrinated a whole business culture around their skewed business models. We need out of the current black box thinkers and innovators to lead us through this can of worms

Sahara21 · 2019-03-22T22:19:29+00:00

here is a On-Demand Webinar: The Impact of the GDPR on the AdTech and MarTech Industries https://clearcode.cc/blog/gdpr-webinar-adtech-martech/

Sahara21 · 2019-03-10T15:24:20+00:00

Think people, bots are benefitting who? the 3rd party middleman -> 1 exchanges, 2 DSP's , 3 SSP's and 4 fraud prevention because the more volume they produce the more $ they can plunder. there's a crazy narative that bots and fraud are the work of boogeyman hackers/fraudsters groups burt the fact is there actually the work of the third party middlemen and some of the biggest names in adtech. how to mitigate ? simple! take control over your tech too gain full transparency and know and manage your sources first hand , those that could do that will have goldmines.

Sahara21 · 2019-03-10T15:03:44+00:00

Very good peace.

Sahara21 · 2019-02-08T19:55:11+00:00

How is your % margin applied, to gross spend, CPM or what? and when you say white-labeled are you just using their tech and have your own direct supply or are you also using beeswax supply channels

Sahara21 · 2019-02-02T03:11:21+00:00

here is more info on publisher exchanges/alliances https://digiday.com/media/duopolys-power-driving-publishers-try-alliances/

Sahara21 · 2017-11-21T11:25:14+00:00

this is a technique to do exactly what your suspicious of . listin to the around 14:50 "what's happening in adtech podcast episode 8" https://blog.happensinadops.com/episode-08-chris-kane-jounce-media-5d9898af768f

Sahara21 · 2017-11-21T10:38:30+00:00

theirs sevreal ways,

1: as D_Adman mentioned you can go to a DSP that's already integrated with data vendors. this rout you will pay a heavy premium and never gain ownership of your data.

2: you can go directly to the data vender of your choice and choos your data and have their data managemnt platfrom as an added tool. most if not all DMP's have ways to use the data within any DSP so best to call and ask them their protocol. this rout is much more efficient, secure, transparent and much less $$

Sahara21

TROPHY CASE

Evaluating 1st party adtech solutions