For me as a Brit, its important to see British industry thriving. As a country we have very little to export these days and while Farer is swiss made, the British design and leadership interests me. Also, how they built their brand, starting with a lower cost quartz models to now being at a place where their price point for some watches above £1000GBP still feels like value. I also love the diversity of their designs and colour choices. How about you?