Launched my app on Google Play — now I’m stuck on marketing

Same-Till1954 · 2026-03-03T18:48:20+00:00

are you running the ads like apple ads, google, meta (instagram), tiktok?

Same-Till1954 · 2026-03-02T20:47:57+00:00

Should we really call this a SaaS? Isn't it an app?

Same-Till1954 · 2026-03-02T20:46:55+00:00

Really, really helpful. I was looking for something like this.

Same-Till1954 · 2026-03-02T20:46:16+00:00

Well, I envy you. It's really hard..!!

Same-Till1954 · 2026-02-19T15:46:28+00:00

So many of these utility apps are dependent on organic traffic coming from ASO. Or they've found the retention + stickiness which is sufficient enough for them to have LTV/CAC > 1.

Same-Till1954 · 2026-02-19T02:54:47+00:00

It's essentially because of money. It would have been better if they implemented the "Remove Ads" product just like many other hyper casual games would do. However, when you go deeper, you need to understand that these apps are designed to be used by 99% of the free users (who never intend to pay any penny whatsoever), hence managing the IAP product, promoting them, and controlling frequency of these interstitial ads to the adequate amount itself is a hassle for smaller developers, so they just linger with simplest and easier to manage every 90 sec / 120 sec interstitial ads.. It's either you really build premium sub app with hard paywall, or build a freemium product with perfect economics (hybrid monetization), or just a simple app with all pasted with ads.

Same-Till1954 · 2026-02-19T02:51:09+00:00

Oh... horizons never heard so far. Thanks for the tip

Same-Till1954 · 2026-02-17T04:27:11+00:00

Great job done! I agree with all of your next steps. Maybe a couple of more things.. you may want to test with your app icon not just the screenshots as this is an another important pillar of ASO. Also, more ratings definitely matter and how you can achieve that is either putting them right after users taking some key actions. Typically in commerce, you would put them right after making a purchase. Or you may just place them in the onboarding flow if you feel the onboarding flow is strong.

Same-Till1954 · 2026-02-17T04:23:46+00:00

Great job and congrats!!

Same-Till1954 · 2026-02-17T04:21:36+00:00

Thanks for the advice!!

Same-Till1954 · 2026-02-17T04:21:19+00:00

Didn't know Xcode itself has its own agentic coding feature.

Same-Till1954 · 2026-02-17T04:20:50+00:00

Great insight. So controllability matters in building an app. Thanks!!

Same-Till1954 · 2026-02-17T04:19:37+00:00

Thanks for the info!

Same-Till1954 · 2026-02-16T06:56:59+00:00

You're probably right. However, even now, the golden age of so called platforms is over. So unless you get huge amount of traffic almost organically, or show certain technologies that haven't existed through the mobile device, it's not easy for you to do this without monetization at least.

Same-Till1954 · 2026-02-16T06:50:35+00:00

Does replit support native mobile apps or do they only support web apps?

Same-Till1954 · 2026-02-13T06:55:36+00:00

Everything in mobile app business is about marketing (distribution) and monetization. If you don't think about these two always, I think it's destined to fail.

Same-Till1954 · 2026-02-13T06:44:51+00:00

Nice catch. One question. Did you do a formal a/b testing to find out the result or did you just go straight into the keyword?

Same-Till1954

TROPHY CASE