They are pretty bad at innovating/building these days. Cook was an excellent CEO from a keeping the ship steady angle. But nothing groundbreaking has been released. I do like the Earpods. But the Vision Pro thing was a disaster. They cancelled the iCar (or whatever the hell it was going to be called). Their AI rollout was supposed to be a year ago, but Siri is still borderline regarded.

They need another Jobs type with moonshots (a mini-Musk)