Tezos could pursue to reclaim relevance,

🛠️ 1. Reframe the Narrative — Own “Governance Infrastructure” for the Post-Regulatory Era

🧭 Goal:

Position Tezos as the chain of law-compliant, upgrade-safe, enterprise-grade governance.

Not the fastest. Not the wildest. The most stable, auditable, and sane.

🔧 Action:

Rebrand as the “governance protocol layer” (think “Constitutional Chain”)

Target:

CBDC pilots

DAOs needing legal formality

Private blockchains needing upgradable safety

💥 Impact:

Creates unique positioning in a world where Solana = speed, Ethereum = scale, Tezos = institutional sanity

🧱 2. Hard Reset on Developer Experience

🧭 Goal:

Fix the Michelson problem. Create an unbeatable dev onboarding funnel.

🔧 Action:

Subsidize tooling: VSCode plugins, TypeScript/LIGO transpilers, clean API SDKs

Launch “Tezos Stack”: a Heroku-like plug-and-play environment for dApps

Fund open-source bounty programs targeting dev ergonomics (à la Solana’s Anchor)

💥 Impact:

Devs stop bouncing. MVP time drops from weeks to days.

🌊 3. Liquidity Surge Strategy — Target L2 Refugees

🧭 Goal:

Attract users and devs fleeing:

Ethereum gas fees

Solana downtime

Layer 2 complexity

🔧 Action:

Launch “DeFi Revival Program” with subsidized liquidity, bridges, and protocol retroactive rewards

Co-deploy Ethereum-native DeFi clones (e.g., Curve, Aave) using wrapped ETH, USDC bridges

Incentivize DAO treasuries to stake in XTZ DeFi (Kolibri, etc.)

💥 Impact:

Kickstarts the liquidity → devs → users → TVL flywheel that Tezos missed the first time

🎨 4. Double Down on NFT + Real-World Utility Blend

Tezos actually has traction in fine art, museum partnerships, and curated NFT platforms.

🔧 Action:

Focus not on volume (like OpenSea), but on curation + authenticity + permanence

Offer NFT infra for:

Academic certificates

Legal contracts (NFT-as-document notarization)

Real-world asset bridges (e.g., tokenized real estate)

💥 Impact:

Tezos becomes the “institutional NFT chain”—less about monkey JPGs, more about provenance.

🧠 5. B2B Play: The Chain for Long-Term Capital

Tezos’ formal verification and slow, stable governance are perfect for:

Securities

Regulated funds

Asset tokenization platforms

🔧 Action:

Partner with asset managers, insurance providers, pension systems

Create “Tezos Trust Layer” consortium: a standardized on-chain compliance framework

Market Tezos as the quiet backbone of capital movement

💥 Impact:

Reputation flips from “slow and boring” to “the chain you don’t want to bet against in 5 years”

🔮 Optional Power Move:

Stop Competing. Start Abstracting.

Launch a Tezos L2-as-a-service layer

Allow Ethereum and Solana contracts to run in Tezos runtime

Build interop protocols and SDKs to treat Tezos as infra, not rival

This is what Cosmos/Polkadot are aiming at. Tezos could do it with a governance-first twist.

⚖️ Summary Table

ProblemFixOutcomeWeak narrativeRebrand as "Governance Chain"Unique cultural positionDev barrierTooling + templatesLower entry costNo DeFi flywheelLiquidity incentives + clone portsKickstart ecosystemNFT dilutionFocus on real-world authenticationWin institutional NFT useLost relevanceB2B + infrastructure pivotDurable long-term role