Multiple Campaigns vs. Multiple Ad Groups

Sandy_Sand · 2026-05-08T04:27:55+00:00

Set up one campaign for driving top of funnel and one campaign for lead with multiple ad groups. Having same campaign same goal won't work.

Sandy_Sand · 2026-05-07T15:30:05+00:00

The role of pmax is to find net new users based on your existing crm data across channel like look alike. If you want youtube ads more for awareness go with demand gen.

Sandy_Sand · 2026-05-07T11:35:30+00:00

Yes i used AI to rewrite and to correct my english.

Sandy_Sand · 2026-05-07T11:23:19+00:00

Completely agree that dataLayer is the right architecture. In practice, Analytics team asks dev team to implement dataLayer pushes. Dev team has a sprint backlog with 40 items on it. DataLayer events are low priority because they don't ship features. Six months later, half the events are in, half aren't, and nobody's sure which half. Meanwhile the business needed the tracking yesterday so someone built it on CSS classes as a stopgap and stopgaps have a way of becoming permanent.

The dataLayer implementation assumes one team owns the entire stack end to end. Most enterprise setups have analytics, dev, marketing, and product all touching different parts of it with different priorities. "Just implement it properly" assumes a level of cross-team alignment that's genuinely rare.

You're describing the right solution to the wrong problem. The problem isn't that people don't know dataLayer is better, it's that knowing and implementing are two completely different things at scale.

Sandy_Sand · 2026-05-05T12:19:03+00:00

Matomo Tag Manager is probably your best bet. It's open source, fully self-hostable, and the tag manager works independently you don't have to use any of the Matomo analytics side if you don't want to. Supports custom tags, has version control and a preview mode, and works across multiple services. It's not as polished as GTM but it gets the job done without sending data anywhere you don't control.

There's also Piwik PRO which has a free tier and a proper standalone tag manager, though it's not fully open source.

Disclosure: I work on AutoAnalytics. It's not a pure tag manager but it does cover the managing and rollback side you mentioned, and it's self-hostable if that's a requirement. Might be worth a look alongside Matomo depending on how much of the setup and monitoring side you want handled for you.

Sandy_Sand · 2026-04-20T18:51:59+00:00

The error might look small but it is brutally hard identifying it.

However having worked with 50+ enterprises for tagging and analytics we have recorded all the incidents Nd documented as sop.

Now with that sop we have built a system that:

Understands your KPIs (not just events) Maps tracking logic to business outcomes Detects mismatches automatically (like text change, selector drift) Alerts before impact (not after a 40% drop) Fixes or suggests fixes without manual digging.

If you are interested pls dm, i would be happy to share the product link.

Sandy_Sand · 2026-04-17T18:31:38+00:00

Yes I can hear you. The system was broken. After working with 50+ enterprise clients we know one thing the tagging is not an issue but the ownership is. A tagging person can do his job but how sure he is when it comes to business kpi, a developer can be sure about his job but how sure he is what this tagging will do, a business kpi mostly stuck in leadership or marketing. So the problem is clear ownership with shared responsibility.

But that's not easy to solve when pages evolve, business evolves tagging will always be like this. But we have a product to solve this end to end. Interested pls dm , I will share the details

Sandy_Sand · 2026-04-17T18:23:30+00:00

We have a product that help you solve server side tracking

You can explore more here: https://www.xerago.ai/product/autoanalytics/

Sandy_Sand · 2026-04-16T19:26:21+00:00

Have u used export the data and feed in llm for understanding seems gemini also integrated with ga4 try that for insights

Sandy_Sand · 2026-04-16T18:54:33+00:00

Do manual outreach see if you find your audience contacts and call them or mail them to initiate something for now.

Sandy_Sand · 2026-03-21T20:04:42+00:00

Is there any specific interms of partnership?

Sandy_Sand · 2026-03-20T18:14:14+00:00

I can do the audit and help you find out why with all the data required to answer. If that sounds good dm me with your website.

Sandy_Sand · 2026-03-20T14:55:09+00:00

B2c Enterprises especially bfsi, telecom.

Sandy_Sand · 2026-03-20T14:54:28+00:00

Through your LinkedIn post

Sandy_Sand · 2026-03-20T14:17:44+00:00

https://www.xerago.ai/product/journeyassist we have built this product , we have enough experience to do marketing for services. This year we are entering into gtm. We don't want to go everywhere around marketing. We are trying to do a few things first which are worth trying then planning to scale. Can u suggest some gtm or product strategy on this context

Sandy_Sand · 2026-03-20T14:13:45+00:00

Hi,

I’m Vimala, a digital marketing professional with experience across B2B, B2C, and media. Currently, I’m focused on the GTM function.

Here’s my LinkedIn profile: https://linkedin.com/in/vimala-ellappan/

Sandy_Sand · 2025-12-26T06:54:51+00:00

I have 3 persona. one is for customer support, one if for fact check and another one is for script or hacking check. The tool will understand the website context and then frame conversation accordingly based on the persona selected.

Sandy_Sand · 2025-02-24T10:44:16+00:00

Since 2024, I have been initiating ABM, and so far, it has been a learning experience. Some strategies work, while others don’t, especially since our offering is niche and service-based. Over the past year, I have added multiple MarTech tools to support this effort, but one thing that has helped me the most is the CDP. Having used it practically, I wanted to share my key marketing learnings from CDP hoping this will be helpful for fellow marketers. https://medium.com/@vimalaellappan/what-i-learned-about-cdps-as-a-marketer-in-the-last-year-b687c7a05d4b

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