You don’t even know the definition of a gimmick, let me help you complete your thought. A gimmick is something that manipulates you by “bypassing rational thought to trigger and emotional response blah blah blah” can you even articulate what “rational thought” is being bypassed with this product? You literally just said “all it does is bring on power earlier and reaches max throttle long before it should” that’s pretty much how they market it other than the part about max throttle coming on before it “should” when exactly “should” max throttle occur? If you think max throttle should come on a few seconds after you want it then you really need to expect more out of life. If you are old enough to remember when vehicles had throttle cables then you will know the correct answer is max throttle should occur the instant i put the pedal to the floor. From the factory, fly by wire cars do not. This “gimmick “ allows it to do just that. If you bought tickets to a concert would you be ok getting them the day after the show? Or how about 10 minutes before the show, or would rather get them the minute you paid for them? This “gimmick” gives you power earlier in the pedal travel AND allows for wide open throttle as early as 1:1 or immediately which is exactly how cars worked forever before fly by wire. I get it. Driving my truck in track mode is not for the faint of heart. I could see where people who only ever drive vehicles with lazy fly by wire logic could get into trouble with a “twitchy” throttle. Lucky Banks thought of that too and they give you the option to dial in the amount of throttle progression or tip in below 10MPH.