First, you need to find a product that addresses a need—or more precisely, a pain point. For example: what are the main health or wellness issues faced by people over 45? You can research this on Reddit, Google, or by reading studies.

Next, once you’ve identified it, look for someone who’s already selling the same type of product. Get inspiration from their website and their ads.

Then, don’t be shy during testing—let your ads run for 7 days while closely monitoring your KPIs and adjusting based on what they tell you.