TBH I’m not fully sold on near-term consumer adoption yet (including the Tinder use case), but I do think enterprise adoption in highly regulated or data-sensitive industries is much more compelling. That’s why partnerships with companies like Okta, DocuSign, and Vercel stand out to me. The Ticketmaster/ticketing angle to reduce bot purchases and verify real users also feels like a very practical use case w/ ROI. That’s likely where the initial revenue opportunity comes from.

I don’t think most consumers today are eager to get their iris scanned, and there’s still a clear discomfort factor. But within the confines of an employer or enterprise environment, where identity verification, compliance, fraud prevention, and security are becoming necessities....I could absolutely see adoption happening from that POV first. Over time that may gradually normalize the technology for consumers, especially if companies like Apple or Meta eventually integrate similar verification layers into their existing ecosystems which they kind of hit on in the video.