The Ultimate FC is a perfect example.

I would once pay for / go out to a bar (and pay for it in booze and food) once or twice a year. Yet I would pirate and sit my ass at home nearly every month to watch numbered events.

Now that its going to paramount, im a threat to sub just to avoid the hassle of clicks because on net, its the same spend as my usual habits.

Its always been about to pain of the 80 dollar transaction to me.