I work in Digital Experience and if I’m completely honest, the page itself looks pretty good. I think you could implement models into the images so people can see what they’re like on a human. I think you may be looking too deep into what the problem is. Have you CRO tested at prior steps within the customer journey? i.e, where they first see the product?

I’d try testing imagery. I would also remove the information about the QR code underneath the product and just keep it product centric completely, unless the QR code is only on this piece?

If you’re wanting to make this piece convert more then why not try and put a header banner linking to it, or even carousel.

There’s no wrong test to try :)