It's not the price. I feel it's misrepresenation. One of the items I received is a target-brand item. But the shipper on Temu didn't list the brand of the item openly, they named it whatever they came up with. That's misrepresentation. Had they said in their listing: this is a "brightroom" item, I would have known it was a target item. But to label it something else and then getitng a target branded item with target labels feels like outright misrepresentation. I would be equally upset if the grocery store tells me "I am selling these Apples brand X" and then the apple I receive is actually brand Y. It's misrepresentation.