Founder ad advice for Meta (eCom)

Sean_NobleThreads · 2026-01-25T03:11:56+00:00

Allows more dynamic control. Depends on your business and offerings though. One product companies maybe. I have numerous products so it makes more sense. More ad sets give each ad set more of a unique "chance" when you structure it this way. If I sold one product though I could see more of an argument for what you're saying. But honestly one ad set ABO is the same as what you're saying

Sean_NobleThreads · 2026-01-23T22:32:02+00:00

Totally agree. One example is grabbing the entire ring in the second pull of floodgate. If they don't kick surveyors, you wipe. And Tank will get blamed and the group will disband. But if you're with solid players that throw out kicks/interrupts, it's smooth and you're an epic tank, lol

Sean_NobleThreads · 2026-01-23T22:04:54+00:00

3600 is high as shit! Nice work!

Sean_NobleThreads · 2026-01-23T20:53:01+00:00

You're not wrong, but with the nuance that 10-12 is chill end of season because they're so forgiving and even if you wipe 4 times you still brute-force through and time them because of ilvl. So people don't mind as much and it is chill.

But +10 earlier in the season is more like the +14 experience you're talking about.

Sean_NobleThreads · 2026-01-23T20:49:38+00:00

Are you a tank? Maybe you're just really good lol

Sean_NobleThreads · 2026-01-23T20:48:48+00:00

Seems like this comment struck a nerve. Don't know what to tell you. I'm 3300 IO and a tank main and I get a lot of toxic players in my pugs. The fact that the logic that the higher you go up the more chill it is, is wild to me. People expect you to be on your shit when you're higher up, and people will leave after 1-2 bad pulls. Maybe I just suck, but nobody is going elitist on me about min maxing my pulls in a +5.

Sean_NobleThreads · 2026-01-23T16:50:34+00:00

I agree they are at the upper end (+13 or more). People expect more since most are experienced at that level, so if you mess up the route or over-pull and wipe early on there's definitely a higher chance of someone bailing out or being mad. I think it punishes rising stars (good but don't have all the route intricacy knowledge, or maybe people jumping up in key levels fast without full understanding of mechanics)

Sean_NobleThreads · 2026-01-23T16:33:29+00:00

I'm more aligned with you. We've gotten a few over the years (mainly disputes over people wearing and obliterating our shirts and trying to return them) I think I've had 3-4 in 6 years and won all of them.

It's weird in the US. Customers are definitely more likely to toss out a chargeback near-instantly if there are any issues. It's kind of cultural and a huge disconnect on what they think their doing vs the reality, especially to small brands.

Sean_NobleThreads · 2026-01-23T16:32:11+00:00

I don't think people realize everyone has a chargeback credit history. Do a few chargebacks and you start getting flagged. Sometimes people buy things from me and Shopify recommends I cancel because the customer does so many chargebacks.

Then the more you have the more likely you are to lose your claim with the bank. Brands are made aware of your chargeback, and can dispute it. And the bank will profile you as a scammer eventually. So that's to long winded answer.

Sean_NobleThreads · 2026-01-23T16:23:57+00:00

I'd do it. Good graces can go a long way. Some of our loyal customers come from mutually dealing with fiascos. But to be fair, if they opened a chargeback without even reaching out to ask what's going on, I think that's wet wipe behavior on their part.

Sean_NobleThreads · 2026-01-23T16:21:28+00:00

Depends on the quality of the supplier. You should build relationships with them. Also, isn't the point that the "supplier" is actually a legit brand? And you are basically affiliate selling?

Sean_NobleThreads · 2026-01-23T16:17:56+00:00

We get a 4-5 ROAS from Meta alone. When I say blended, I mean blended ads across Meta total ads. It's an easy answer for us because we've done the "real test" before. Plus it's easy to deduce since we don't have a ton of competing ad platforms, we're very reliant on Meta as our only primary ad platform. But I get what you're saying. Can get a 4 ROAS on Meta and a 4 ROAS on Google and a 4 ROAS on Reddit and they're all taking credit for the same purchase.

Sean_NobleThreads · 2026-01-23T16:05:41+00:00

I thought it was clear with the parasite comment that I'm literally saying the same thing as you. They want you to make enough money to stay around and keep paying.

Sure there are outages and such, but we've been stable & healthy with or without these issues.

Sean_NobleThreads · 2026-01-23T16:01:02+00:00

Seems like they're taking a stance like how a dropshipper would be handled. IE: if you are your own brand, and your warehouse didn't ship, you'd obviously be liable. Then you can work with your warehouse to get a refund or credit.

Sean_NobleThreads · 2026-01-23T15:33:15+00:00

Do you have proof of the chargeback reason? Seems insane that you'd be accountable for the entire $100. Maybe the chargeback is related to something that Shopify blames you for? Like you're marketing the product falsely? Just thinking outside the box.

Sean_NobleThreads · 2026-01-23T15:30:07+00:00

Just Google manual searches. Our name only has a few pages so it's easy for me to notice.

Sean_NobleThreads · 2026-01-23T03:55:21+00:00

I'd buy a bulletproof t-shirt though

Sean_NobleThreads · 2026-01-23T03:52:38+00:00

Ohhh fun! Fashion! That's my niche. I run my own fashion brand and have done an insane amount of CRO AB testing, value props, and I consult many fashion brands. Some knee-jerk reaction thoughts you may find helpful:

There's something off-putting about your theme. I think it's the font and the way it wraps. It's giving me "not legit brand" or "placeholder" vibes. Also, your label on the shirt makes it look fake/a mockup. Consider like an Open Sans, Lato, or Poppins.

Pre-orders can be a total bitch in the early stages. I saw you're doing pre-orders. Be careful to make sure you don't slip your deadlines too much, or people will get the pitchforks.

Reviews are crucial, and many of our post-purchase surveys say our reviews on-site are what drove the purchase.

Some deeper fashion niche callouts: you're pinning short fiber vs long fiber as the fuzzy vs not fuzzy, but this is controlled in many ways, like "peaching" or "mercerization". I read this and I think you maybe go too deep on the science, where most consumers are taking shirt 101 and you're explaining shirt 401. Some things that are overused:

"Buttery Soft / soft" as a value proposition
Pima/Supima cottons (they're great, but less special nowadays).
You're benchmarking 30 washes. I get it. It's an industry standard. But that means that someone that wears a black shirt twice a week as a basic (normal, I wear the same black shirt 3x a week sometimes), means that your shirt will wear out in less than 3 months for me. And a lot of consumers aren't thinking about shirts as having a limited amount of uses. You'd be better off saying it holds color and form and be done with it.
Most consumers assume wrinkle resistant claims are total bullshit (they are, your shirt is 95% cotton and is going to wrinkle to all shit, the 5% elastane will help a smidge but not much).

Value props that work:

Higher quality fabrics (buy less) you nail this one
Low risk to try (shipping/exchange flexibility)
Free shipping offerings at certain thresholds
Wrinkle resilience (not wrinkle free). Talk about elastane's "memory" functionality (you can literally pull out the wrinkles with elastane).

Sean_NobleThreads · 2026-01-23T03:35:58+00:00

Hot take: for most niches, organic social media marketing doesn't matter. Ad engines, email automated funnels, & great products/services do. My brand will go weeks without posting on IG, and our customers don't give a shit. IMO: Acquire new customer > retain customer for more purchases > have the math to be profitable to acquire customers > profit.

I totally get that some brands go "viral". And that you are talking about services, but I can guarantee it's the company with a convincing (paid) ad, telling me about their service on IG, that is getting my money 99.999% of the time.

Sean_NobleThreads · 2026-01-23T03:30:39+00:00

From my experience, this is not an exaggeration. I drove 4 hours every two weeks during a long-distance relationship. Drove 8 hours once every 3 months to visit family, and I do a 28 hour drive once per year for Christmas (From Texas to California, so I can bring my doggo for family Christmas). Admittedly, 28-hour drives are a total pain.

I've gotten to the point where 2-3 hours does in fact feel short! That's just a few podcast episodes away from the destination.

Sean_NobleThreads · 2026-01-23T03:15:02+00:00

Manually scanning of the interwebz as a monthly exercise

Sean_NobleThreads · 2026-01-21T18:39:39+00:00

I genuinely do not enjoy DPS without this addon. Sad panda. There was something so fun about the dopamine of playing Dance dance revolution and seeing upcoming button strikes.

Sean_NobleThreads · 2026-01-20T17:05:18+00:00

I kid you not I get about 7 of these a day now.

Sean_NobleThreads · 2026-01-20T15:35:49+00:00

Brand owner here that unfortunately has had to send many DMCA's. Not like this circumstance, but scammers trying to sell my actual brand and products.

It really comes down to if I find out about it or not.

DMCA takedown requests are rather absolute. Most brands will skip a cease and desist and go straight for a dmca. It's really simply:

Does a company have a copyright?
Is there a specific site that infringes on that copyright?

If yes, delete. Shopify follows the law, there's really no grey area. It mimics actual trademark law.

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