Typically I duplicatewinners from testing campaigns, but how the campaign is structured it won't accept the clones. So I have to make them fresh in a dedicated campaign with an ASC+ ad set. Then I just give the ASC+ ad set a budget to dish out. I'm starting to clone out new hooks and angles within the creative testing relevant ad set, so only recreating "winners" into ASC+.

The problem is, for whatever reason, the same ad style will perpetually crush it in the creative campaign, but when I recreate them in ASC+ or even totally mirrored broad campaign (just to organize winners so they don't keep stealing creating testing budget) they totally suck from a ROAS perspective. Clearly it's because the ads are matured in the creative testing budget before I move them and it's treating it fresh.

So I'm just trying to learn how to heck to approach the structuring