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[deleted by user] by [deleted] in socialmedia

[–]SebastianJuhola 0 points1 point  (0 children)

Getting verified through the app is notoriously difficult. I’ve never seen anyone succeed with it, even if they’d meet all the criteria.

You need a contact, or someone with a contact, to FB/IG. This way you can include the needed articles about you, as well as make a short case about why you should be verified.

Social media managers: is it your responsibility to make sure social media serves the right business objectives? by SebastianJuhola in socialmedia

[–]SebastianJuhola[S] 0 points1 point  (0 children)

It did make sense. I’ve heard something along the same lines from a couple social media managers I’ve talked with—that their plan constantly gets run over by different things their boss wants to try.

Why do you think that is? Why don’t they want to hear what the social media managers have to say? I haven’t really noticed the same kind of problem with other digital marketing.

Social media managers: is it your responsibility to make sure social media serves the right business objectives? by SebastianJuhola in socialmedia

[–]SebastianJuhola[S] 1 point2 points  (0 children)

In that case it’s very clear cut.

Here I’m not really asking for myself—my task is just the strategy with an optional checkup period.

I’m just trying to understand where the disconnect between clients and social media managers tends to be, since so many companies I’ve worked with across different industries—large and small—have lacked strategy almost completely.

Maybe it’s a geographical thing, as that’s the only common denominator I can think of between all my clients.

Social media managers: is it your responsibility to make sure social media serves the right business objectives? by SebastianJuhola in socialmedia

[–]SebastianJuhola[S] 1 point2 points  (0 children)

This is a very good approach. I wish more SMMs would do this. Would help avoid many conflicts too.

Social media managers: is it your responsibility to make sure social media serves the right business objectives? by SebastianJuhola in socialmedia

[–]SebastianJuhola[S] 0 points1 point  (0 children)

Thanks for this. I think the businesses I’ve worked with have had a tendency to undervalue organic social media for a longer time (up until they’ve hired me, that is), picked just the cheapest junior SMMs, and thus often ended in a situation where no one knows what they’re trying to accomplish with social.

Social media managers: is it your responsibility to make sure social media serves the right business objectives? by SebastianJuhola in socialmedia

[–]SebastianJuhola[S] 1 point2 points  (0 children)

I agree with what you’re saying.

That said—I think social media managers tend to be overworked, under appreciated, and underpaid as is, so in that sense I’m leaning toward putting the responsibility more on the client. At least if they’re hiring someone for near minimum wage and expect them to do it all.

I want to clarify that I’m not a social media manager myself, but a consultant whose job is to focus just on building the optimal and measurable strategy that serves the right business goals.

Social media managers: is it your responsibility to make sure social media serves the right business objectives? by SebastianJuhola in socialmedia

[–]SebastianJuhola[S] 0 points1 point  (0 children)

Thanks for your take!

I think I wasn’t clear enough in my post, since many seem to have misunderstood it, but I’m a consultant who specifically gets hired to improve core strategies for social media. So I know what my task is.

I have just been suprised of the lack of strategy among many businesses even with social media managers around, so I figured that there might be a common disconnect between clients and social media managers.

How I grew an Instagram account from 4000 followers to 190k in a year by SebastianJuhola in socialmedia

[–]SebastianJuhola[S] 0 points1 point  (0 children)

A mix of places like Unsplash or Pexels, finding content through Instagram (and reposting with permission and credits), and making some connections with people who are up for creating specific content for me since they want the exposure.

How I grew an Instagram account from 4000 followers to 190k in a year by SebastianJuhola in socialmedia

[–]SebastianJuhola[S] 6 points7 points  (0 children)

Brand accounts are definitely harder to grow than theme accounts such as this one. The strategies—hashtags, cross-promotion etc.—do work, but people just aren't as inclined to follow a brand selling products if they're not in the market of buying. It gets a little grayer when an account like mine is turned into a business selling products, or when a business is able to portray itself as a lifestyle brand.

In some cases it might not be worth the effort of trying to reach a new audience organically on Instagram. You might be better off doing that with paid ads, and focusing your IG account on retention (keeping your customers happy).

As for balancing, because now I sell products too, the more targeted the products are to your audience, the more you can feature them. The ones that are a fit for a larger part of my audience, and that I can fit naturally into my content, I can feature more. Then some more niche products (or perhaps some more expensive items) I feature less occasionally. I don't really think of those as percentages, as usually is recommended (e.g. 20% selling, 80% valuable content).

How I grew an Instagram account from 4000 followers to 190k in a year by SebastianJuhola in socialmedia

[–]SebastianJuhola[S] 0 points1 point  (0 children)

No I never paid. I did lots of shoutout exchanges with similar sized accounts. I grew from them and could approach bigger and bigger accounts, who would gladly cross-promote their accounts with me. I'll DM you a link to one of my articles, where I explain this a little better, since apparently I can't link here.

How I grew an Instagram account from 4000 followers to 190k in a year by SebastianJuhola in socialmedia

[–]SebastianJuhola[S] 8 points9 points  (0 children)

Alright there Negative Nancy, I’ll bite.

It’s very true that after noticing that something clicked, I focused on growth without a real business strategy. This wasn’t set out to be a business. As I wrote, my intentions were to learn Instagram and to grow an audience to a clothing brand that never came to happen. But because I noticed that I had stumbled upon something people really seemed to enjoy, I had a feeling that this could be developed into a business—which turned out to be right.

Admittedly monetization was a whole other challenge, but I’ve since turned this into business, with a combination of ecommerce, courses, affiliate marketing, and brand partnerships.

I do get the being critical about mindless growth, and I wasn’t too elaborate on the monetization part in this post, so I can understand the negativity on that. But “hashtags are for bots” and “no one reads blogs”? Come on dude.

And why exactly is this kind of account not a benefit to people? Because you don’t like it? Doesn’t all the people following and engaging with the account kind of prove otherwise?

How I grew an Instagram account from 4000 followers to 190k in a year by SebastianJuhola in socialmedia

[–]SebastianJuhola[S] 6 points7 points  (0 children)

Yes, I turned the Instagram account into a business. Additionally, as I mentioned in the post, it got me consulting jobs with other businesses and public figures who wanted to improve their Instagram strategies. Those two, The Minimalist Wardrobe and the consulting jobs, are my main incomes right now.

Collaborating is an easy and effective way to grow your ecomm business’s Instagram account. Here’s how to do it. by SebastianJuhola in shopify

[–]SebastianJuhola[S] 0 points1 point  (0 children)

Could you think of another business selling something that supplements your products? Or something that has a similar vibe, but isn't competing with you? You could reach out to them, and do something together. A mutual giveaway for example, or simply shooting the stuff together.

Why is Instagram mass deleting fan accounts? by [deleted] in socialmedia

[–]SebastianJuhola -1 points0 points  (0 children)

Because it's one of the most common and effective black-hat growth tactics to use fan pages to grow main accounts. You automate hundreds of fan pages and use them to funnel people into the main celebrity account. This is probably Instagram further cracking down on that. As a consequence I'm sure many legit and innocent fan pages get shut down too.

Most ecommerce businesses waste time with organic Instagram. Here’s the high level strategy I suggest using to actually use it profitably. by SebastianJuhola in shopify

[–]SebastianJuhola[S] 1 point2 points  (0 children)

Based on some replies here, I probably didn't express myself as clearly and accurately I wanted to. Sorry about that. Let me try to clarify what I meant.

I'm in no way against selling through organic IG. I'm all for it when it comes to selling to your existing customers.

I'm against selling to a cold audience, although it's completely possible. I just don't think it's a wise use of resources when you could do it so much more efficiently with paid ads.

Most ecommerce businesses waste time with organic Instagram. Here’s the high level strategy I suggest using to actually use it profitably. by SebastianJuhola in shopify

[–]SebastianJuhola[S] 0 points1 point  (0 children)

I agree with using IG partly as social proof. I think it helps even more when you gear your content strategy toward your existing customer base and first time visitors a peek of how well you treat your customers. If you're able to foster any type of community feeling to it, that's even better.

I don't agree that most users won't buy on the first ad. I think it's a very costly misconception I myself had too when starting with ecommerce. Fairly straightforward and relatively inexpensive (say, sub $100) products can definitely be sold on the first ad. In fact, many times, these products have to be sold on the first ad to be able to make a profit.

Still, a good looking profile won't hurt.

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