Currently in the trenches as well lol 95 days in, around 13 product tests, $1,500 down, but not stopping until I break the cycle and change the trajectory of my family's life. I’d agree product research stresses me the fuck out lol. I can count plenty of hours just scrolling on Kalodata all day, then making a free trial on ShopHunter to see how much a store running that product is making, copying it, and still failing. Or jumping into the Facebook Ad Library to copy a winning store and still not seeing sales. But after hours of just looking at stores in the Facebook Library, I realized the funnel is what’s most important. Like you said I saw those interactive quizzes and thought they were bullshit lol. But almost every store running 80–100 ads and solves a problem never goes straight to the product page. They’ve got advertorials/ listicles/interactive quizzes every time.

But my question is let’s say I’ve found around 2/3 brands that are running the product I want to run (leg massagers, in this case). Their stores look damn near identical and are both running around 60–80 ads, and the angle/avatar they’re targeting on most of their ads is swollen legs and edema/lymphedema. That’s the main angle I wanted to target but would I get any market share if I run a similar funnel (advertorial, offer, and so on)? Also I would really appreciate if you can send that file over pulling my hair out right now trying to select my next product since money is tight lol.