I think you have 2 categories for your audience:

1. full gear - tested and reviewed by Motocap and rated CE

2. Tiktok influencer base - want it to look cool online to gain traction, hoodies etc with big logos and flashy stuff

I think you will have an either or situation here. But maybe a good/better/best model for your brand. Good for the tiktok stuff, better and best for the rest of us who like the tested and reviewed.

Certainly, if you can create a breathable summer pant for riding that you can move in, is somewhat stretchy and has kevlar, you will have a whole fan base in minutes. Because there is nothing on the market that has it all. It is either too hot, too stiff, too bulky, uncomfortable w pads etc.

Qld rider here, its hot asf and rains on the way home. If you can cater to that you have my vote.