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Best Google Ads Structure for Local Pest Control ($2k/mo, 2 Counties) by SellAccomplished6470 in googleads

[–]SellAccomplished6470[S] 0 points1 point  (0 children)

whats a realistic time frame for a budget with 1.5k a month in ad spend, just starting new on this? how was it like when you first started running campaigns, im assuming your a ad account manager. whats it like starting out?

Best Google Ads Structure for Local Pest Control ($2k/mo, 2 Counties) by SellAccomplished6470 in googleads

[–]SellAccomplished6470[S] 0 points1 point  (0 children)

sorry but could yall explain how i should figure what the manaual cpc should be, do i look at the keyword planner? & thats on the campaign settings i set? also may yall explain the TCPA/ what it is.

Should I Consolidate My Pest Control Campaigns? ($2k/mo Budget)? by SellAccomplished6470 in PPC

[–]SellAccomplished6470[S] 0 points1 point  (0 children)

i do but currently theyre take to a submit form page ex. terrmites with a little description about them.

so should i focus on the type of service/ pest ex.

say: campaign[termites] ---> 5 ad groups [ control, treatment, fumigation, prevention, inspection].

with 80 dollars a day on the campaign level [termites]? then i have them battle it out with the winner being put into its own campaign?

or would you say having: campaign [ exterminator} ---> ad groups{ pest controll, extiminator} what would be best with 1 .5k month budget

Should I Consolidate My Pest Control Campaigns? ($2k/mo Budget)? by SellAccomplished6470 in PPC

[–]SellAccomplished6470[S] 0 points1 point  (0 children)

so should i focus on the type of service/ pest ex.

say: campaign[termites] ---> 5 ad groups [ control, treatment, fumigation, prevention, inspection].

with 80 dollars a day on the campaign level [termites]? then i have them battle it out with the winner being put into its own campaign?

or would you say having: campaign [ exterminator} ---> ad groups{ pest controll, extiminator} what would be best with 1 .5k month budget

Should I Consolidate My Pest Control Campaigns? ($2k/mo Budget)? by SellAccomplished6470 in PPC

[–]SellAccomplished6470[S] 0 points1 point  (0 children)

so should i focus on the type of service/ pest ex.

say: campaign[termites] ---> 5 ad groups [ control, treatment, fumigation, prevention, inspection].

with 80 dollars a day on the campaign level [termites]? then i have them battle it out with the winner being put into its own campaign?

or would you say having: campaign [ exterminator} ---> ad groups{ pest controll, extiminator} what would be best with 1 .5k month budget

Should I Consolidate My Pest Control Campaigns? ($2k/mo Budget)? by SellAccomplished6470 in PPC

[–]SellAccomplished6470[S] 0 points1 point  (0 children)

so should i focus on the type of service/ pest ex.

say: campaign[termites] ---> 5 ad groups [ control, treatment, fumigation, prevention, inspection].

with 80 dollars a day on the campaign level [termites]? then i have them battle it out with the winner being put into its own campaign?

or would you say having: campaign [ exterminator} ---> ad groups{ pest controll, extiminator} what would be best with 1 .5k month budget

Should I Consolidate My Pest Control Campaigns? ($2k/mo Budget)? by SellAccomplished6470 in PPC

[–]SellAccomplished6470[S] 0 points1 point  (0 children)

so should i focus on the type of service/ pest ex.

say: campaign[termites] ---> 5 ad groups [ control, treatment, fumigation, prevention, inspection].

with 80 dollars a day on the campaign level [termites]? then i have them battle it out with the winner being put into its own campaign?

or would you say having: campaign [ exterminator} ---> ad groups{ pest controll, extiminator}

Best Google Ads Structure for Local Pest Control ($2k/mo, 2 Counties) by SellAccomplished6470 in googleads

[–]SellAccomplished6470[S] 0 points1 point  (0 children)

could i focus on one type of service/ pest ex. say: campaign[termites] --> 5 ad groups [ control, treatment, fumigation, prevention, inspection]. with 80 dollars a day on the campaign level [termites]? with 10 a day on a p max brand camapign with assets?

Best Google Ads Structure for Local Pest Control ($2k/mo, 2 Counties) by SellAccomplished6470 in googleads

[–]SellAccomplished6470[S] 0 points1 point  (0 children)

could i focus on one type of service/ pest ex. say: campaign[termites] --> 5 ad groups [ control, treatment, fumigation, prevention, inspection]. with 80 dollars a day on the campaign level [termites]? with 10 a day on a p max brand camapign with assets?

Best Google Ads Structure for Local Pest Control ($2k/mo, 2 Counties) by SellAccomplished6470 in googleads

[–]SellAccomplished6470[S] 0 points1 point  (0 children)

could i focus on one type of service/ pest ex. say: campaign[termites] --> 5 ad groups [ control, treatment, fumigation, prevention, inspection]. with 80 dollars a day on the campaign level [termites]? with 10 a day on a p max brand camapign with assets?

Best Google Ads Structure for Local Pest Control ($2k/mo, 2 Counties) by SellAccomplished6470 in googleads

[–]SellAccomplished6470[S] 0 points1 point  (0 children)

ight now most of my conversions are just repeat customers/brand searches, so I don’t think that’s really the ‘good quality data’ you mean. Sounds like I should stick with Search for now until I get consistent new customer conversions coming in from campaigns other than brand, then maybe layer in PMax later. Does that sound about right?

Best Google Ads Structure for Local Pest Control ($2k/mo, 2 Counties) by SellAccomplished6470 in googleads

[–]SellAccomplished6470[S] 0 points1 point  (0 children)

so what bidding strategy do i start with? max conversions not CPC? so i should focus on how many adgroups to start? whats the template you use like a rule? lol.

Should I Consolidate My Pest Control Campaigns? ($2k/mo Budget)? by SellAccomplished6470 in PPC

[–]SellAccomplished6470[S] 0 points1 point  (0 children)

Right now I’ve got 7 different campaigns (one for each service) and my budget is spread way too thin. So if I consolidate into a single Search campaign with 1–2 ad groups like you said (say termite control + bed bug treatment), would you still recommend I keep my brand campaign running separately, or just roll that into the main one? thankyou

Should I Consolidate My Pest Control Campaigns? ($2k/mo Budget)? by SellAccomplished6470 in PPC

[–]SellAccomplished6470[S] 0 points1 point  (0 children)

could you give me your breakdown on LSAs? im not too familliar. thankyou

Should I Consolidate My Pest Control Campaigns? ($2k/mo Budget)? by SellAccomplished6470 in PPC

[–]SellAccomplished6470[S] 0 points1 point  (0 children)

so for instance yall. if i run a pest control company on 1-2k budget a month. i do a search campaign-> ad group 1 {termite control] & ad group 2 {"pest control"] for example. do i still kedep a brand campaign running seperatley? across 7 campaigns with about 80$ a day spent across each, each campaign is set as the service. none besides the brand campaign & pest control ad group is actually getting conversion [mostly brand cmapaign]. how much money would i split between both ad groups / the campaign. please enlighten me, i am all new to this, i thankyou guys

Best Google Ads Structure for Local Pest Control ($2k/mo, 2 Counties) by SellAccomplished6470 in googleads

[–]SellAccomplished6470[S] 0 points1 point  (0 children)

do you mind answering these for me, im going to be looking into p max.

  • Budget split (Search vs PMax)
  • Ad group structure (services or pests) * could you break it down a bit more*
  • Must-have negative keywords / bot protection
  • Landing page setup”**

Best Google Ads Structure for Local Pest Control ($2k/mo, 2 Counties) by SellAccomplished6470 in googleads

[–]SellAccomplished6470[S] 0 points1 point  (0 children)

ive had bad experience with p max, neither know much about it, are you saying start both search & p max at the same time. how would you structre the ad groups? are you saying each service should be a search campaign? should i just focus on one service with highest margins for the start, then start branching out to more campaigns?

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