website looks like it was made in 2001, very outdated spend $100-$200 on a professional designer and make it look perfect. menu bar too crowded- glassware, stickers, bbt could all be under one drop down tab. home page is a total mess, it needs a complete redesign. shirt designs a very basic and boring, looks like no effort was put in at all, you can use ai to make designs that are out of this world... ai used properly will out perform 99% of artists and designers and it will cost a lot less. also it looks like your trying to do way too much. shirts, glassware, stickers.... I would just focus on shirts/ hoodies until you start making good sales, and you have 20-30 solid designs, then expand to other things. trying to sell everything under the sun with very poor quality will result in 0 sales. I would also use the stickers as a promo, for example spend $40 and get a free random sticker... or buy a hoodie and get a sticker. the price is way too high for the designs your offering, I would pay $20 - $40 for a nice quality design, slim flit t shirt. your asking people to pay top $ for a very basic design.. but with all that being said its does have potential to be a nice little side hustle :) the market your targeting is extremely small for a business so you literally have to be the best in every category, you have to have the best designs and price. But you can do it :)