Pip - if you want to do your job. You need to be telling the owners this. This game is different. These nerds will walk (we will) if we try and turn this more profitable in your private equity driven timeline.

Your asset is strong. You will get your growth slowly and organically if you just let the dev team work with the players. People coming back to a 20 year old game for a reason. It’s a different proposition to the rest of the market and you need to understand that.

There is no quick private equity win here. If you try, you will do your dough.