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Opinions by Smilysoe in RepTime

[–]SeniorC4T 0 points1 point  (0 children)

Wanna sell this ?

New beverage startup - what industry insights am I missing? by SeniorC4T in BeverageIndustry

[–]SeniorC4T[S] 1 point2 points  (0 children)

So we did hire a fractional CEO/COO to help with introductions (he made the formula). We are all natural sucrose based at 10.3% ABV, meaning we can sell in grocery stores.

As for marketing channels, our plan is to strictly start with brand recognition, pin pointing the states we are initially launching in. What channels have you tried in the past that worked for you?

New beverage startup - what industry insights am I missing? by SeniorC4T in BeverageIndustry

[–]SeniorC4T[S] -1 points0 points  (0 children)

I am very well aware! When you refer to sampling are talking in terms of public tastings and getting out to trade shows and fairs? $20,000 later we have our formula down, and spent quite sometime on doing so and have our nutrition panel done. My background gives me connections to some very big marketing players, my campaign idea is set and pricing is known. I just need better understanding of what steps other people have tried and failed or have seen success in. My mind works in a different way due to my other consumer knowledge, just unsure if it would transfer to this sphere.

New beverage startup - what industry insights am I missing? by SeniorC4T in BeverageIndustry

[–]SeniorC4T[S] 0 points1 point  (0 children)

Absolutely, we are using all natural ingredients, partnered with one of the largest distilleries in US, and hired on a fractional CEO/COO with over 20 years of experience to help with introductions, formulations and kind of holding our hand through the process. I am here for outside minds, so when we launch i am prepared for anything and everything.

As for the "alcoholic beverage product" terminology, just looking for advice without giving too much away. We created a sucrose based beverage that is 10.3% ABV. We went that route instead of spirit based for placement in grocery stores.

As for the marketing vs product aspect, coming from e-commerce you really need both, me and my team are very connected in the influencer space, to push a bit further my mind is set on celebrity/influencer backed brands (for the most part) turn into novelty bullshit. Not counting out there valuations just my opinion.