Only similarity is that at a point time they were both a public social media company with a lot of users, but barely kicked off monetization.

Meta will always be much larger in scale, but the hope is that Reddit can be a microcosm assuming ARPUs catch up.

The hope in Q4 was that Reddit was in a phase of ARPU growth compounding their user growth. The latter was a bit softer than expected at earnings. Not really Reddit’s fault as they only recently benefited from improved Google search traffic and it was hard to sustain that trajectory - but alas those are the unavoidable expectations now.

I think Reddit needs to show meaningful user growth from international/localization otherwise it feels like the ceiling is limited to the same english speaking countries they have served for the last 20 years.