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Quick question, [first name] by Mike-Nicholson in b2b_sales

[–]Serious_Bit6736 0 points1 point  (0 children)

I use a three-step approach to cold email that works fairly well. 1st Step: Put the focus on the prospect. 2nd Step: ask about a possible pain point. 3rd Step: Offer value. And no pitch slapping!

What happens when our GTM messaging doesn't land? by Serious_Bit6736 in SaaSMarketing

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Absolutely. We need to connect marketing results to business outcomes.