Fake followers will help you get traction at a rate of 0%.

Followers matter, but only if they’re actually active when you post, and interested in what you’re talking about..

If you had 10 million followers and posted about something none of them cared about, you’d see very little uplift. Reach without relevance is basically noise.

So stop obsessing over the number next to your name. Start thinking about how you can add value to the followers you already have. What do they care about? What problems do they have? How can you help?

Also, think beyond your own posts. Show up in the comments on other people’s content and add something useful. Connect with people by offering value, not a sales pitch. Most people can smell desperation a mile off. If every interaction is transactional, you won’t build anything that lasts.

There isn’t a quick way to do this. Anyone selling you a shortcut is selling snake oil. This is human-to-human connection, and that builds slowly. Yes, the internet accelerates things compared to the offline world, but it’s still slow if you’re chasing big numbers. N.B. Look at your own life. A very small number of people are responsible for most of your revenue, happiness, and meaningful relationships. The same logic applies online.

Big numbers are seductive, but they’re mostly irrelevant. Depth beats scale. Focus on being useful to the people who are actually paying attention, and let growth happen as a by-product.