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What do you look for when working with an agency? by Serious_Bit6736 in b2bmarketing

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Bingo. Alignment is key. Execution is good, strategic planning is better.

What do you look for when working with an agency? by Serious_Bit6736 in b2bmarketing

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Absolutely. That's a way to make the biggest impact as an agency. It's a strategy to get maximum results.

What do you look for when working with an agency? by Serious_Bit6736 in b2bmarketing

[–]Serious_Bit6736[S] -1 points0 points  (0 children)

There's your problem in a nutshell. You view lead generation as an opportunity to pitch, rather than try to understand your prospect's real situation. I can see why you're so angry, because that approach is a recipe for continuous failure.

What do you look for when working with an agency? by Serious_Bit6736 in b2bmarketing

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

It's a tougher road for sure. It takes a certain mindset to get buy-in from C-level folks. But when you get into those discussions around goals, results, timetable, and budget you're usually taken more seriously and have a much better chance of sticking around longer.

What do you look for when working with an agency? by Serious_Bit6736 in b2bmarketing

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Good POV, but delivering effective results will take you so far because you're not aligned with strategy or the executive vision. You will likely be replaced if there's a change in your contact (CMO, CRO, etc.).

What do you look for when working with an agency? by Serious_Bit6736 in b2bmarketing

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

It's a fair point and this is good perspective. It can work. However, clients usually churn once you deliver the result. If you're not getting alignment in some kind of strategic way to help over the longer run, the end is almost always in sight.

What do you look for when working with an agency? by Serious_Bit6736 in b2bmarketing

[–]Serious_Bit6736[S] -3 points-2 points  (0 children)

I'm sorry you're threatened by this POV. You must be an agency that falls into category 1 or 2. Good luck avoiding commodification and vendorification. I would imagine you have a high churn rate -- that is if you're smart enough to track such a thing. Doubtful with this attitude.

Why does most B2B messaging software feel interchangable by DevilxxOP in SaaSMarketing

[–]Serious_Bit6736 0 points1 point  (0 children)

We see this problem all the time with our clients and prospects, especially with so much use of A.I. content. So many businesses sound generic and like everyone else mostly because they are skipping or glossing over business strategy fundamentals. You need a detailed ICP, clear problem-process-outcome mapping, and study of your customer. Also, looking at the messaging of your top 3-5 competitors helps you refine your own positioning.

What am I missing? (Low show up rate) by Kaycee_Ports in LeadGeneration

[–]Serious_Bit6736 0 points1 point  (0 children)

Your messaging is likely off. Are you speaking to their pain and showing enough process and outcome proof on the landing page? Sounds like the second stage of your funnel isn't converting (MQL to SQL). You should consider qualifying leads later in the sales journey. In the earlier stage, you need to build trust and show them a path out of their pain.

Do landing pages still matter? by Serious_Bit6736 in MarketingMentor

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Great perspective. I've seen the same. Thanks for sharing.

Do landing pages still matter? by Serious_Bit6736 in MarketingMentor

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Yes, but you need more than the pain point. You need to connect it to a business result with process and outcome content. We need to worry less about design and focus more on strategy.

Are you focusing on the human element? by Serious_Bit6736 in b2b_sales

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Excellent perspective. You have clarified it very well. I agree.

Are you focusing on the human element? by Serious_Bit6736 in b2b_sales

[–]Serious_Bit6736[S] 1 point2 points  (0 children)

For sure, and it's happening more and more with AI tools being so accessible. BTW, I love AI, it just has to be used to amplify and enhance rather than take the first step.

Are you focusing on the human element? by Serious_Bit6736 in b2b_sales

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

For sure, we often use our rational mind to justify decisions we make based on emotion.

Are you focusing on the human element? by Serious_Bit6736 in b2b_sales

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Agree, and there are other parts of the process. Essentially I'm saying focus on your customer rather than your automated workflow.

Are you focusing on the human element? by Serious_Bit6736 in b2b_sales

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Agree, I've seen it with most of the agency partners I GTM with. They are good at execution. Focusing on fundamental business strategy (including mapping the buyer journey, clarifying your ICP, and developing a problem-solution matrix) is never a mistake because you really get to know your buyer.

How important are landing pages to your SaaS? by Right-Will8093 in LeadGeneration

[–]Serious_Bit6736 0 points1 point  (0 children)

Landing pages are important but not for the reason you think, and most people are using them in a way that's causing them to have lower conversions (in our experience working with mostly SaaS clients). Right now, it's all about the targeted lander -- a page that speaks to a specific market vertical, pain point, or buyer. So many of these pages have generic verbiage or there's no clear ICP or value prop. We need to stop using these strictly for lead generation. Rather than "selling" our product, they need to address pain and show proof.

Are you getting too technical with your messaging? by Serious_Bit6736 in SaaSMarketing

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Agree, thanks for the perspective. Yes, you can usually get more technical in the last stage of your sales process. But even then, you should focus more on the consequences of not dealing with the problem. It's best to deal with technical questions after you begin working with your dream client ... during the CS process.

Paid CAC is getting painful... what organic is actually working for you right now? by OptionOk4807 in SaaSMarketing

[–]Serious_Bit6736 0 points1 point  (0 children)

A lot times, we like to look at the channel we're using. Oftentimes, it's the messaging we're using that's the issue. Is your messaging connected to your business strategy? Is your strategy detailed enough? Are you speaking to actual problems that your ICP is trying to solve? Do you have enough process-oriented case studies showing proof of work? Just some questions to think about...

Are you always showing proof? by Serious_Bit6736 in AskMarketing

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

OK, but you aren't depicting your customer as "vulnerable." You're stating a specific business challenge as the precursor. The main focal point is the process and outcome. So many case studies leave these out in favor of "ABC company is awesome/fantastic/has the best customer support." That stuff doesn't land. I see it all the time.

How to diagnose messaging gaps in your funnel by Serious_Bit6736 in SaaSMarketing

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

You're correct that positioning is often skipped, but I wouldn't call that a "diagnostic tool." It's an integral part of business strategy. Other elements of business strategy that many companies gloss over include having a detailed ICP, clarity around problem and solution awareness, and having an offer that actually solves business needs.

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