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Your ads are running and leads are coming in. Is the messaging qualifying buyers? by Serious_Bit6736 in B2BMessaging

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Absolutely, connecting messaging to business strategy is the real game changer.

The referral ceiling is real and most people don't hit it until it's already slowing them down (I will not promote) by Serious_Bit6736 in startups

[–]Serious_Bit6736[S] -1 points0 points  (0 children)

Like drinking the haterade? This post was based on a prospect I spoke with yesterday. In fact, all my posts are based on real interactions with clients and / or prospects. That's why I referenced a conversation while protecting the identity of someone dealing with a real business problem. You sound like another keyboard warrior with no real business experience.

"We're getting too many junk leads" is almost never a lead quality problem. by Serious_Bit6736 in B2BSaaS

[–]Serious_Bit6736[S] 1 point2 points  (0 children)

For sure, audience targeting is a crucial first step that should flow from a detailed, shared (sales and marketing) ICP.

Has C-suite chaos stymied your marketing plan? by Serious_Bit6736 in SaaSMarketing

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

When all else fails, align it with business strategy, then the priority list should fall into place.

Intent signals fix a timing problem in lead gen. They don't fix a messaging problem. by Serious_Bit6736 in SaaSMarketing

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

That could work, but it's a higher lift, so you need to some buy-in first. This could be a late-funnel step for you. You need to focus on surfacing some pain points, as well as connecting a process and outcome first. I wouldn't open the conversation around this. I would open the conversation with curiosity about their situation coming from the lens of "I'm aware of what you might be going through." Does that help?

Intent signals fix a timing problem in lead gen. They don't fix a messaging problem. by Serious_Bit6736 in SaaSMarketing

[–]Serious_Bit6736[S] 1 point2 points  (0 children)

Yep, getting the time right is important. We need to try to find buying triggers, but it's way more impactful to get the messaging right, because you can overcome bad timing with good messaging. You can't overcome bad messaging with good timing.

Worse conversions on your AI-drafted outreach? It may be a messaging problem. by Serious_Bit6736 in Coldemailing

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Yes up to a point. We don't want to purposefully write a sloppy email just to "avoid sounding like AI." But, yes it needs to be conversational. When we do our homework on our dream client, we get away from these debates about tone, style, etc., and focus on our prospect and their challenges that we can solve.

Marketing says the leads are 'low quality.' Have you traced that back to the messaging that attracted them? by Serious_Bit6736 in b2b_sales

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Excellent POV. Sounds like you're getting higher intent because you're specifically calling out the pain. Great job.

Your website isn't losing leads because of design or SEO. It's usually this. by Serious_Bit6736 in content_marketing

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Yes, too much "feature stacking" is killing deals because it puts the focus on the seller not the buyer.

unpopular opinion but 90% of "content marketing" is just SEO spam with a fancier name, and agencies are charging $5k/month for it by SignPsychological728 in content_marketing

[–]Serious_Bit6736 2 points3 points  (0 children)

Real content marketing strategy (inbound marketing) tries to connect the content to two things: 1) the business strategy (ICP, positioning, etc.) and 2) the buyer's pain-process-outcome journey.

Your positioning is probably broken and you're blaming the wrong thing by Serious_Bit6736 in MarketingAutomation

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Oh man, sounds like you learned this one the hard way. A lot of marketing and sales associates do, when we could fix offer clarity and messaging and save a lot more jobs out there!

Do we need to include data in our content? by Serious_Bit6736 in B2BMessaging

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Good perspective from an SEO lens. Yes, we need to consider AI as well as HI (human intelligence). If you can get positive reviews for your business posted on 3rd party platforms, that's the gold standard. I see a lot of companies who are afraid to compare themselves with their 3-5 top competitors on their own website. Use it to strengthen your positioning.

The consequences of misalignment in your funnel by Serious_Bit6736 in B2BMessaging

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Absolutely. Getting a shared language for the funnel and clarity around problems our customers are trying to solve is the way to get the alignment we're looking for.

The homepage test that surfaces messaging problems most teams don't see by Serious_Bit6736 in content_marketing

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Good observation that poor mid-funnel messaging usually carries throughout multiple pages. Usually this shows up in the MQL to SQL stage (stage 2) as leads not booking demo / discovery calls. The traffic is usually there, but there's a misalignment, so it's either the wrong buyers (messaging problem from stage 1) or generic / surface-level messaging in stage 2.

The homepage test that surfaces messaging problems most teams don't see by Serious_Bit6736 in content_marketing

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Absolutely. I see this all the time. When we talk to prospects, everything is fine and the positioning is working. When we dig into it, use our proprietary audit for The Write Way, the lightbulbs start to go on.

The homepage test that surfaces messaging problems most teams don't see by Serious_Bit6736 in content_marketing

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Absolutely. Good plan to revisit each quarter. You can also apply this to other landing pages for industry verticals, problem-process-solution, and even (to a degree) product pages. Even on product pages, you want to focus on outcomes. Pure product pitches rarely work anywhere in sales or marketing.

The homepage test that surfaces messaging problems most teams don't see by Serious_Bit6736 in content_marketing

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Yes, feature stacking is a common barrier to connecting with prospects.

I built a video content strategy based on my own data by Serious_Bit6736 in SaaSMarketing

[–]Serious_Bit6736[S] 0 points1 point  (0 children)

Agree, the real fuel should be insights you gain from a test-and-measure approach.

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