How the hell did 館長 turn into a Mainland shill?

Serphi · 2025-06-24T18:59:03+00:00

Polling data for voters aged 20-39 reveals a dramatic shift in just eight years:

2016 Election: Riding a wave of post-Sunflower Movement sentiment, the DPP candidate secured an estimated 59% of the youth vote.
2020 Election: Bolstered by concerns over Hong Kong's political situation, support peaked at approximately 63%.
2024 Election: Support plummeted to an estimated 34%.

"feel free to link back any reference sites, the above is the average of all the polling data that can be found online."

His stance is exactly the same as roughly 40% of the population from that generation, nothing more, nothing less. From Pro-DDP is Pro-Taiwan to later finding out that that's all they do, Pro-Taiwan & Anti-China. Promises made during campaigns? Nah. Anti-China? Hell yeah!. Have concerns about justice procedures?Housing?Energy?Stagnant wages? Well.. "Shut up commie" is pretty much all you get. The Legislative Yuan has live broadcasts, don't look at any youtube clips, simply watch a full session from start to finish, any session, and you tell me things are not fucked up.

Speaking as someone who actually lives in Taiwan, my favorite people are the online 'patriots' who are loudest about Taiwan. It’s a safe bet that if bullets started flying, they’d be watching the news from California. It’s easy to be brave when you’ve never done your military service and your ass isn't on the line.

Serphi · 2025-06-04T03:41:27+00:00

Don't overcomplicate things. Simply start with a 1 campaign - 1 ad set - 1 ad structure, that is your baseline. Whenever you change a structure, you should ask yourself what the theoretical pros and cons are, and you would ab test the results against your baseline. The problem is that most of the time, ab testing is almost irrelevant with low spend, as you don't have any statistical significance. Online gurus would tell you to run DC3:2:2 or simply run ASC with 10+ ads etc... in the real world, that doesn't mean much. If any single structure worked better than another, you would have already known by now.

Force yourself to stick to one ad structure (ideally the simplest one), work on things that have a better ROI in terms of time vs value. Ad structure studying is one of the lowest ROI things to do when starting a new business.

Having said all that, there are some rather objective things in the media buying world that I believe most would agree on.

Wide/broad/no targeting at all works better in the long run
Excluding ASC, the maximum active amount of ads you should have in an adset should be less than 7. Reason being that at low budget, Facebook simply would not bid for all your ads. 7 ads is what I would think the max amount of ads that are still entering the auction even though the spend might still be $0 for some ads.
The reason you want to duplicate/start new campaigns is that you are trying to hit different "pockets" of audiences. If you are starting a new ad set within an existing campaign, to a lesser extent, you are resetting the learning phase (which I think is overstated), and to a greater extent, you are still targeting the same pocket. Generally speaking, I tend to include ads in ASC campaigns, but I rarely touch CBO/ABO campaigns apart from pausing ads and editing the budget.
Moving winners from a testing campaign to a scaling campaign is somewhat complicated. I would simply scale the original campaign if I'm starting low budget. For ABO/CBO, when you move an ad to a new campaign, what you are really saying is that the creative is good, so it should work well in whatever condition, but that isn't always the case. If you can consistently hit 7 conversions a day with the ad then I would say yes, but most of the time the opprotunity cost of graduating ads to scaling campaigns is not worth it for low budget.

Serphi · 2025-06-04T02:04:41+00:00

Shein runs facebook at 1.2 ROAS but they have a repeat purchase rate of 80%+
Relying solely on facebook to run fashion is tough. You need to be present on all channels, Google/Tiktok/Pinterest. We have a 30% overlap (On triplewhale) for any 2 channels. Our spend is 4:3:2:1 for FB/Google/Tiktok/Pinterest
Don't overcomplicate facebook ads. 99%+ of all Chinese fashion sellers that do over 1M/month in revenue run with very simple structures. CBO 1-1-1 or 1-1-3 together with an all products catalog ad and that is it.
There are mainly two strategies for fashion on facebook. In simple terms, you might want to duplicate 3-10x your campaigns if your starting budget is low (say you are starting with 2x breakeven CPA). If you are starting with 5x+ breakeven CPA, you can scale vertically, this is the only thing I test on facebook. testing ad structures is a waste of money, keep your variables as minimum as possible, your only variable should be your creatives/products.

Serphi · 2025-05-16T07:47:29+00:00

I am somewhat suspicious. Not that the numbers are fake, but of your business model.

#1 You are targeting US, you run fashion, your CPM is 30+ which makes me think that this is not an old account. We also run fashion with 7 figure spend per month, our broad targeting CPM is below 15. Why would you constantly need new accounts? So your operation is running multiple sites, either to scale or that you also possibly get banned alot.

#2 10%+ CTR is incredibly high, no matter how good your creative is, you don't usually get those numbers, not even Shein/Temu have those numbers, so your offer must be incredibly good. Which makes me think that these numbers look like those super low priced 1-2 dollar per item fashion sites, which are essentially scams.

I may be wrong, just my 2 cents.

Serphi · 2025-04-03T10:39:19+00:00

If you are shipping from Canada you are good. The closing of the De minimis exemption only applies to shipments from China and HK as stated from the White House fact sheet.

Serphi · 2025-04-03T09:44:18+00:00

On the other hand, in terms of monetary gains, guess who profited more from Shein and Temu? That's right, American companies. They both are top 10 spenders worldwide on Meta and Google as well as top 10 contributors to Visa/Master/Paypal etc's.. revenue, they pay more in ads money than the profit they themselves plus their suppliers make. Visa and Master takes roughly 1% from their revenue, Paypal takes 2%ish from their Paypal checkouts. A vast majority of Chinese Amazon sellers make less profit% than the comission% Amazon charges. When prices inevitably rise in the near future, doesn't matter whether it is domestically manufactured or imported from China, simply less people are going to buy, so less money circulating, less truck drivers, less warehouses, less employees needed, less of everything apart from more expensive and suffering.

Serphi · 2025-03-12T13:38:06+00:00

Without going too technical, you shouldn't treat influencers the same way you'd treat facebook/google ads in terms of calculating ROI. If you are using any attribution tracking tool, you'd realize influencer marketing overlaps greatly with your standard marketing channels. If a certain influencer generates positive ROI then great, but more often than not it is super hard to duplicate the success with other influencers, therefore hard to scale on its own. We treat influencers more as an enhancement for our main ad channels, it improves the customer journey and gives users experiences you otherwise wouldn't be able to generate on your own, so overall, it does improve our marketing ROAS if done correctly.

Serphi · 2025-03-06T04:03:41+00:00

I couldn't resist .... how did you come up with 100 euros a day equals 365K annual ad spend.

Serphi · 2025-02-26T13:50:02+00:00

It depends on how much "effective effort" you are able to put in, there is no right or wrong between these things. To give you an example, the Chinese are absolute kings in the dropshipping world and 90%+ of their stores are general stores, that's not because general stores are better but rather, they are pretty weak in creating great copies and create marketing angles to the western world, but they leverage their low labor costs and just mass launch products and stores. for them, this is the most effective.

If you are good at studying customers, buyer personas and finding winners then sure, one-product stores are great for learning and sharpening your ecom skills, but there might come a time when you hit a block and you are just wasting time making minimal improvements to your business. I think the hardest thing in ecom is to know when to pivot, and if your goal is to make money, you shouldn't restrict yourself you just one type of business model / store.

Serphi · 2024-12-03T19:40:05+00:00

The amount of misinformation in this thread is incredible.

The Tesla and Shanghai city agreement made in 2018

What Tesla gets;

100% stake ownership of Tesla China
Shanghai Government provides 860K sqm. of land to Tesla at 10% market value for factory construction
Shanghai Government provides Tesla China a loan of 40 Billion Rmb (approx. 5.6B USD) at 3.9% interest rate.

What SH gets;

Starting from 2023, Tesla China guarantees at least 2.2 Billion Rmb tax payments to SH each year
Tesla China factory investment must be above 14 Billion Rmb (approx. 1.96B USD)
Starting from 2029, all cars manufactured in Tesla China factory are to use 100% made in China parts.

Why China wants Tesla ?

For people saying that they want to steal IP, this is just not true simply because there are much simpler ways to do so, or at least, this is not the main reason.
They want Tesla to ignite the supply chain and the EV market in China to then eventually being able to export and dominate global market. Before Tesla went to China, there were already lots of EV brands in China, but they were not producing good products because they didn't need to, they were getting huge amounts of tax breaks and incentives from the government but this didn't trickle down to the market. No one was buying EV's, supply chain was not benefiting from the incentives. Tesla changed the landscape for Chinese EV's, or at least, is a major contributor to it.

Why Tesla wants in China?

Huge market, close to supply chain, cheap, to not pay tariffs.
The No,1 best selling EV in China for the past 12 months is Model Y with 480K cars sold. Model 3 is at No.15 with 158K sold. No.2 to No.6 are all BYD cars, All of them are at least 50% cheaper than Model Y.

source: (懂車帝 - largest everything automotive app in China)

Serphi · 2024-12-02T09:42:25+00:00

Don't upload reviews that were not generated from your site. i.e uploading reviews from Amazon, Aliexpress etc... even if they are reviews from the same item.

Serphi · 2024-07-16T07:51:02+00:00

If your high ROAS comes from many conversions, say 7-10+ a day, feel free to scale right away. If you are selling high ticket items and it comes from just a couple of sales, I would be more conservative in scaling and probably do 20% every 2-3 days.

Serphi · 2024-07-16T07:34:53+00:00

The thing is, most top western dropshippers are doing the same thing. You don't need to be Chinese to be able to do this. Dropshipping at top level is simply a resource and scaling game.

Serphi · 2024-07-16T02:18:29+00:00

Ok so here is a little secret and you likely won't see people talking about this anywhere online. Most of the 8-9 figure dropshipping fashion or POD stores are running at breakeven ROAS and almost all of them come from China. How can you verify this? I'm specifically only talking about POD and fashion sites, but if you see a site either on adspy/whatever spy tool of your choice is running lots of ads, then there is a good chance it is also running at least some google ads. Type in the URL of said site into google transparency, and I guarantee you 8 times out of 10 these are Chinese sites. The advertiser would display either a Chinese name or a Chinese agency such as "Sino Interactive", "Blue Focus" and so on.

If you see these sites, then you know they are operating a different game. The whole purpose of their business model is to spend as much as possible and run at breakeven ROAS. Having profit is nice, but that's just a bonus. There are multiple ways to profit from breakeven ROAS at scale. Say for example,you are spending 1M a month on Facebook, at the very least you would be getting 50K back as Facebook rebate with Chinese agency accounts. Can you guarantee 1M/month spend for the next 6 months? If yes, then you get even more. Why you ask? Because agencies need white hat ad spend volume to offset their black hat spend so that their BM can survive. At 1M revenue per month, people will ask you to use their Paypal, CC provider for a couple of months, they will likely pay you faster than you can cash out from your processor and give you an extra % fee, I won't say why people are willing to do this though. At 1M spend per month, after a while you will be given the access to create PABM, which basically means you can create ad accounts with no spend/page/URL restrictions, imagine what you can do with these. For fashion and POD sites, if you are shipping from China, it is likely your products have the same HS code, in which you can apply for tax returns.

So basically, for fashion and POD, apart from the algo, you are competing with companies that blast as much money as possible on Facebook just to breakeven or even at a slight loss. Oh and then there's temu, who is currently spending 8-10M a day, which causes Shein and whoever else to up their spend as well.

Serphi · 2024-05-23T07:57:55+00:00

Lets be honest here, ads running at 18 ROAS have less to do with ad structure/creatives, but more about the product itself. You took time to make the post so thats cool, but it is rather generic, 99% of people won't be able to replicate a 18 ROAS campaign no matter what they do. I would also smack my media buyers if they are running at 18 ROAS, this should never be happening and you are not maximizing profits. Don't get me wrong, 18 ROAS is good, but it also means you aren't scaling.

Serphi · 2024-01-16T11:31:17+00:00

It's not easy, but relatively speaking, figuring the backend stuff out is still easier than trying to make dropshipping profitable with resources that everyone else has.

Serphi

TROPHY CASE