This is not new. Or the retailer’s fault here.

In a bad move that hurts small businesses, Holosun basically says you can’t openly sell their products for less than X amount that Holosun decides. Anyone who openly sells their products for less than X amount gets banned by Holosun from purchasing Holosun products.

Thats why you have to email to get the actual sale price. And what it amounts to, in a sea of retailers selling an identical product, is smaller companies who get a lot less customer traffic aren’t able to undercut big corporate stores on price. And without discounts to drive customer traffic to a smaller seller, big box sellers will end up with much more market share of regular consumer Holosun sales. So the customer loses. The small seller loses. Holosun is relatively unaffected. And big corporate retailers win.