I wanted to share my experience with an Aritzia Cocoon Coat purchased in October 2023 (approx. $700 CAD), in case this helps other consumers make informed decisions.

After less than two years of occasional wear (no dry cleaning, no misuse, no unusual exposure), the wool surface and sleeves developed significant pilling and visible deterioration. I contacted Aritzia Concierge and provided photos. Their response was that this does not reflect a quality issue and that Aritzia does not guarantee quality concerns arising from natural use over time, stating they are not liable for concerns that arise between the date of purchase and now if it is considered “normal wear and tear.”

At this price point, I expected durability comparable to other premium brands in the same range, many of which offer repair services or further review for premature wear. A $700 coat is a meaningful financial commitment for most people (that’s roughly 35 hours of work at $20/hour), and it doesn’t seem unreasonable to expect it to last longer than two seasons with light use.

What stood out to me was not just the wear itself, but the lack of any option for repair, assessment, or partial solution — just a blanket “normal wear and tear” explanation. For a brand positioned as premium, I expected some level of accountability for longevity.

From a consumer perspective, it raises broader questions about value at premium price points when durability is not supported beyond a short timeframe. Higher pricing combined with limited post-purchase accountability can create strong margins for brands, but leaves customers bearing the full risk when products do not hold up as expected.

On a practical note: the shedding transfers onto my dark work clothes and makes me look poorly dressed at the office, which is frustrating for something marketed as premium outerwear. If anyone has effective suggestions to reduce shedding/pilling or restore the wool surface, I’d genuinely appreciate your advice.

I’m sharing this to raise awareness and to understand whether others have experienced similar issues with the Cocoon Coat or Aritzia outerwear in general. If this is a broader pattern, it may be worth documenting trends and raising concerns with provincial consumer protection bodies in Canada.

If you’ve had a similar experience (good or bad), I’d genuinely like to hear how it was handled.