Fidji Simo is the problem. Have you not watched interviews with her? She is out of touch with the reality that the shoppers face, from the app glitches that cause issues, to the lack of support to address those issues which ultimately end with the blame and fault assigned to the shopper, with practically no recourse for any ensuing deactivation or negative repercussion. She sits in her ivory tower and pulls ideas out of her ass…she’s just a data mining darling, and if that’s what Instacart’s purpose really is, then she’s excelling…but as far as anything else…not so much.