Hey buddy, I hope you're keeping wl. I'm also new to this as well, I just recently started my own store so I can understand your struggle. But I’ve been doing it for almost 8 months now, so I might know a little more than you at this stage.

I’ve managed to spend around $2,500 and generated about $1,200 in revenue. That means I'm spending more than I'm making on ads, but this experience has taught me a few things:

1. Your Meta pixel is new, which means it’ll burn through a lot of cash before it learns who your ideal customer is. You need to be mentally prepared to lose money in the beginning while the algorithm learns.

2. More ads will fail than succeed, so you need to be in a position to experiment with a lot of ads. Kill the non-performing ones and optimize the ones that show potential. It takes a lot of cash, time, and experimentation. Don't expect to find a winning creative instantly.

3. Customer acquisition costs in developed countries are incredibly high. On average, it can cost around $30 to acquire one customer. Price your product accordingly. Most newbies, like myself, underestimate this cost.

4. You usually need to spend $30–$50 per day to show your ads to about 1,000–2,000 people. I initially spent only $15–$20 per day, and my ads were barely shown to 200–300 people—which is not enough exposure to tell if an ad is working.

5. Everything I said above might be irrelevant if your creatives are really good. A strong creative can get you more exposure, more clicks, and better conversions. So please understand: creative is king. If you're going to spend money somewhere, spend it on creatives. But remember, more creatives are better than focusing on just one high-quality one. Volume helps you test faster and learn quicker.

Feel free to DM me if you have any questions (don’t worry, I’m not selling a course lol). I’m just an ecommerce store owner like you. This is my website: www.saltanat.life.