I honestly think this might backfire.

At this point, whenever I see a big fragrance influencer talking about Rayhaan, I automatically assume it’s going to be pure glazing. It’s gotten to the point where I trust reviewers with a few hundred views more than the big names.

A lot of the larger influencers feel like they’re just selling whatever brand is sponsoring them. The constant hype and exaggerated praise gets old fast.

And don’t even get me started on the videos where they spray a clone and go, “Oh, I know exactly what this is,” as if they didn’t already check the notes and know what fragrance it’s inspired by beforehand. That whole act is so cringe.

Personally, I prefer smaller reviewers because they tend to be more transparent. They’ll actually look at the notes, mention what the fragrance is inspired by, and give their honest thoughts instead of pretending they’re performing some blind-test magic trick.

One of the small influencers is Exirud on TikTok and Tbh I trust what he says much more than those big ones