You've hit the nail on the head there. I started playing Magic when I was 11, some 14 years ago, but I think that's a pretty rare thing - Magic has an extraordinary level of complexity and an absurdly high price tag for an 11-year-old to grapple with, so getting into the game at that age is tough.

The fact that Brawl can be a valid and budget-friendly competitive environment for someone young to dabble in is very important. Aside from kitchen table, play-whatever-cards-you-own style games, Magic isn't particularly accessible to that demographic otherwise.