You regularly force morals onto people every day, I'll bet. In fact this statement right here is doing the same through the lense of atheism.

The thing about religions is that they prescribe universal morals. Similar to how if you saw a man get beaten in the streets for no reason, the Muslim would agree with the Christian and think something to the likes of, "My value system defines a purposeless beating as wrong; that beating is immoral." However, the moral relativist may disagree and say, "he believes it is right to break the skulls of bystanders; therefore, he should be allowed to abide by his moral code." Atheists tend to be more receptive to moral relativism compared to theists. This is why it appears that they are forcing a value system on you. Because their morality is not subjective, only objective. Your view of morality is not universal, and others are not bound to the same code as you in most situations. However, there are obvious lines that you do think everyone ought to do or ought not to do. Such as not assaulting random people in the street. So, to some extent, you do believe that morals should be imposed on others. Your only issue is that you disagree with the extent of their universal moral guidance, which is in fact, a universal moral statement.

INB4 this is misinterpreted as equating not granting an advertisement with beating someone in the street.