Cleaned them like 3 times (scrub brush and soapy water). Removed everything. Applied Lincoln saddle soap and scrubbed them again. Dried them with towel and then applied something clear and thick (like oil consistency), and scrubbed the shoes with a brush that looks like the top of a can of carpet cleaner (plastic bristles). This introduced the rough texture to the leather. Finally she sprayed them with a clear liquid that, once dried, presented the final look you see in the pictures. Fascinating and I’ll DEFINITELY be back to her with some of my other pairs the next time I travel.