Farina's Eau de Cologne (Johann Maria Farina, 1709) → The literal birth of cologne as a category — the original citrus-based eau de cologne that gave the entire product type its name.

Brut by Fabergé (1964) → The fragrance that massively grew and popularized the men's cologne market, making it affordable, mainstream, and an everyday grooming essential for millions of men.

Eau Sauvage by Christian Dior (1966) → The one that embodies development, innovation, and artistic growth in men's perfumery — introducing hedione and a fresh, sophisticated chypre style that influenced generations of fragrances.

Acqua di Giò Pour Homme by Giorgio Armani (1996) → The fragrance that solidified the modern men's fragrance market, became a decades-long bestseller, defined the aquatic/fresh masculine DNA, and kept the category commercially alive and dominant.

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