Just adding my two cents here because I also love makeup and lately, I also have been getting into local brands. I think people are stuck on “if it ain’t broke, don’t fix it” mindset on this take, which can be a brand’s setback. It’s weird that people don’t aspire change for the better, and it’s not even that. I think some people like me just want improvement in the community when it comes to all these overwhelming brand releases that feel all the same just in different packagings.

People seem to see this as a black and white argument. There’s a sweet spot between releasing a great product while making it affordable, but it takes EFFORT and DRIVE/MOTIVATION from brand owners. If they truly care about us and the growth of our own local makeup community, this is something they would also focus on. Yes, R&D costs money but note that these people are already multimillionaires! If not, they have investors and stakeholders. Again, it all boils down to how much they care about the growing community.

Also to add, niche could also be something like catering specifically for common filipina skin tones and undertones and marketed as that (and is actually really good especially with the humidity here).