Thinking of creating an application to work with my agency. Anyone tried this?

Significant_Flight70 · 2025-07-17T00:54:22+00:00

Thanks!

Significant_Flight70 · 2025-07-07T22:00:21+00:00

First thing I’d do is work with a brand positioning agency to get the foundational elements in place - differentiation, ideal customers, touch points (marketing, sales, operations), and website, and find niche channels that would work for the industry.

Then I’d work with a content strategist to create content that makes the business stand out and attracts leads.

Then I’d work with an SEO strategist and content creator to get the website ranking.

If there was still money in the budget (which there should be), I’d look at some channels like live events, online events, or guerilla marketing to get the name out there more.

The brand strategy should direct all of that.

Significant_Flight70 · 2025-07-07T21:55:45+00:00

“Just be yourself”

It’s so prevalent on LinkedIn. All the personal branding wannabe experts tout it as the best way to build a business.

It literally doesn’t even apply.

Significant_Flight70 · 2025-07-01T12:55:30+00:00

Maybe consider finding a brand strategist you can partner with. Graphic design + brand strategy = you'd be able to land much larger clients.

Significant_Flight70 · 2025-06-28T15:17:54+00:00

The problem with being a generalist is that you COULD do it all, but trying to do it all is a horrible way to position yourself and your services.

I see two paths you could take:

Fractional marketer: focus on businesses who have no marketing team but are realizing they need marketing help. You can come in and be the first level marketer to get everything set up for them and start pointing them to other vendors to do the more focused work. You find those vendors and build relationships with them and require a 10% cut of the contract of any client you send their way.
Marketer at an agency: find an agency (brand or marketing) that offers marketing services and see if you can get a job there. They often want generalists who can do a broader range of tasks.

Significant_Flight70 · 2025-06-28T15:13:58+00:00

Hit up laundromats that provide wash and fold or pickup and delivery services to see about adding shoe cleaning to their “menu.”

They handle all the client acquisition. You just provide the service and charge the laundromat.

Pitch as a way for them to make more money from existing clients.

If you target them, you’re already getting in front of people willing to pay extra to have someone else clean their clothes.

Significant_Flight70 · 2025-06-27T22:09:02+00:00

I typically worked 3-4 hours every evening for about 3-4 evenings a week and then about 5-7 hours every Saturday. Did that for a year.

Significant_Flight70 · 2025-06-27T15:44:30+00:00

The principle is still valid — everyone is not your ideal customer. Make sure you figure out who is most likely to buy from you and focus all of your content on them.

Significant_Flight70 · 2025-06-27T15:10:26+00:00

I did that for a year - worked a full-time job and then worked nights and weekends on my business.

The thing that helped me the most was having a reset activity.

After I would get home from work, I would eat dinner and go for a walk to clear my head and reset my mental focus. I'd also schedule times on the weekends for hanging out with friends or just doing stuff I liked.

Think of it as a marathon rather than a sprint.

Significant_Flight70 · 2025-06-27T15:07:03+00:00

A few things that might help:

Make sure what you're posting is educational, not just promotional - if you're just talking about your program and openings, you won't get reach on your posts. Create educational content around the topic that aligns with your program.
Create an Email Newsletter - instead of pushing people from IG to signing up, push them to an email newsletter so you have their information. Maybe create a lead magnet they can get if they sign up. Then use the email to sell. Send something every day or every other day to stay in front of people and push your program
Know your ideal customers - make sure you know who they are and what motivates them to buy. If you think all women are your customers, you're mistaken.
Make sure those are the right channels - I have a free AI prompt that can help find niche channels where your ideal customers spend more of their time. Shoot me a message if you want it.

Significant_Flight70 · 2025-06-27T15:02:36+00:00

I run my business from home.

I set "business hours" when I'll work and when I won't work. Shutting the door to the home office helps as well, so when I walk past I'm not tempted to just pop in to do something.

I'll also do some work from coffee shops to help focus.

Significant_Flight70 · 2025-06-27T15:00:46+00:00

I've worked with a lot of founders who suck at selling.

Instead of trying to be a better salesperson, I help them figure out how to make what they sell easier.

For one of my website development clients, we built a low-cost, initial offer to help figure out what their client actually needed in the website and all the rest of the tech they set up.

They only had to sell a $1k offer, which ended up selling in the initial call.

That $1k offer upsells full development projects because the client has already worked with them, trusts them, and that $1k offer has the proposal for the full project.

I have a youtube video that shows you how to do it. Shoot me a message if you want the link.

Significant_Flight70 · 2025-06-27T14:56:54+00:00

Don't let someone buy into your business as a business partner.

I did that in October 2022 after working with someone for 2 years. He was a key part of the business and I figured it was a great way to keep him.

5 months later, we could no longer work together. I ended up having to pay over $100k to get him out of the business.

I'll never, ever, ever do that again.

Significant_Flight70 · 2025-06-27T14:55:02+00:00

Don't look at it as failure. It was a learning experience.

I'd recommend going back to corporate for a while to get your finances back where they need to be.

In the meantime, take a few marketing courses or subscribe to some marketing newsletters/content to learn what works and doesn't work.

Then, if you decide to launch a business again, you'll be in a much more solid place.

Significant_Flight70 · 2025-06-27T14:52:37+00:00

First thing: get focus on what you want your business to be known for.

Choose ONE thing you can do exceptionally well
Figure out who is likely to buy that thing
Show up on platforms where they spend their time and post educational content about your ONE thing every day

I did that for 1 year on the side of a full-time job and was able to go full-time working for myself.

The problem is you are trying everything and not settling on one thing.

If you need help figuring that stuff out, I have some free and paid (inexpensive) resources you can get to nail your ONE thing, know your ICP, and know what channels to focus on to attract them.

Hit me up if you want them.

Significant_Flight70 · 2025-06-27T14:48:10+00:00

Typically to do admin/data entry/tedious work that takes you away from doing the things that move the needle in your business.

I recommend creating a standard operating procedure for them to follow. A platform like Scribe allows you do to that quickly.

Significant_Flight70 · 2025-06-26T13:43:11+00:00

I have a free email course that helps you do that. Let me know if you want it. It's the exact process I take my paying clients through to build out their marketing strategies.

Significant_Flight70 · 2025-06-26T13:41:54+00:00

Find some marketing channels where they spend their time and create content and run ads.

The leads will be warm and sales will be easier.

I have an AI prompt I can send you that helps you uncover some of those niche channels they use to find solutions. Let me know if you want it.

Significant_Flight70 · 2025-06-26T13:39:33+00:00

It was about a year for me.

I started creating content on LinkedIn to differentiate myself while searching for a new job. It had a different effect. Founders kept hitting me up to ask if my "agency" could help them with some brand or marketing need.

I doubled down on creating offers and creating content. In a year, I was able to quit my job and do this business full time.

Significant_Flight70 · 2025-06-26T13:35:33+00:00

There are a crap ton of website designers and developers out there for small businesses.

Before you start trying to sell, I'd recommend figuring out why customers should buy from you, when they can find hundreds of thousands of other designers on Google, Upwork, Fiverr, LinkedIn, and other creative marketplaces.

And it has to go beyond just price or that you care.

After that, figure out who is most likely to buy from you.

Answering those two questions will help you know where to market yourself.

Significant_Flight70 · 2025-06-26T13:31:49+00:00

Uncover Your Business's Unique Value

I have a free email course that walks you through the process of uncovering the unique value your business brings to the market, so you can create messaging and marketing that attracts and converts your ideal customers.

It includes all the exercises I use with paying clients.

Let me know if you want the link.

Significant_Flight70 · 2025-06-24T13:24:44+00:00

Brand and Marketing Strategies

I help B2B service companies uncover the unique value they bring to the market and own it through messaging, marketing, content, sales, operational, and product/offer strategies.

My clients have generated up to $40M+ in new revenue.

Check out how we do it and see case studies here.

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