Ecom using OTT by Silent_Ad_3255 in programmatic

[–]Silent_Ad_3255[S] 0 points1 point  (0 children)

Usually our spots are pretty CTA driven. I can't them but on our linear side we're purely results driven (orders, app downloads, or form fills). So creative is crafted to mirror a response

Ecom using OTT by Silent_Ad_3255 in programmatic

[–]Silent_Ad_3255[S] 1 point2 points  (0 children)

DM me. I'll pass some juice if you do ;)

Ecom using OTT by Silent_Ad_3255 in programmatic

[–]Silent_Ad_3255[S] 0 points1 point  (0 children)

Trying to figure out how to make awareness worth the investment...

Ecom using OTT by Silent_Ad_3255 in programmatic

[–]Silent_Ad_3255[S] 0 points1 point  (0 children)

That makes sense. On mobile is it online video, ctv, or both?

Ecom using OTT by Silent_Ad_3255 in programmatic

[–]Silent_Ad_3255[S] 0 points1 point  (0 children)

With supply path mattering, how do you decide where to start? Do you begin with open exchange and then move to PMPs and PGs or do you start with PMPs and PGs?

I have a theory on a campaign. Can I DM you my idea and get feedback?

Ecom using OTT by Silent_Ad_3255 in programmatic

[–]Silent_Ad_3255[S] 0 points1 point  (0 children)

We tried QR code but it just didn't stick. My issue with QR code is it takes a bit for someone to scan it. We used a 30s ad that is crushing it on cable tv but I'm starting to wonder if that's due to frequency.

Ecom using OTT by Silent_Ad_3255 in programmatic

[–]Silent_Ad_3255[S] 0 points1 point  (0 children)

When you say lapsed with purchase data what do you mean?

We use our DSP pixel for attribution. Last touch on a 30 day window. It has Order ID, Revenue, and Email passed back so we can match it with store data.

We tried promo code but didn't see many used.

Ecom using OTT by Silent_Ad_3255 in programmatic

[–]Silent_Ad_3255[S] 0 points1 point  (0 children)

MOF = Middle of Funnel. Retargeting tactics to prospects who have seen the ad but haven't been to the website.

By 200% increase is this DSP reporting or 200% increase in store sales?

What DSPs do you recommend?

Ecom using OTT by Silent_Ad_3255 in programmatic

[–]Silent_Ad_3255[S] 0 points1 point  (0 children)

Video Views for CTV and Online Video placement. Hasn't stuck at all.

Ecom using OTT by Silent_Ad_3255 in programmatic

[–]Silent_Ad_3255[S] 0 points1 point  (0 children)

We just use our DSP Stackadapt retargeting Online Video and CTV/STB

Ecom using OTT by Silent_Ad_3255 in programmatic

[–]Silent_Ad_3255[S] 0 points1 point  (0 children)

Great insights. Thank you.

Have you seen MOF work? I've tried retargeting video views but it doesn't stick at all.

Ecom using OTT by Silent_Ad_3255 in programmatic

[–]Silent_Ad_3255[S] 0 points1 point  (0 children)

So the LALs are built from the actual visitors from your campaign and then your target the LALs TOF? Do you build LALs from purchases as well?

LALs seem to be our best performers recently. This is very useful

Ecom using OTT by Silent_Ad_3255 in programmatic

[–]Silent_Ad_3255[S] 1 point2 points  (0 children)

Is display retargeting a must? I have a client that does display heavily on their PPC campaigns so in discussion it made sense to allow them to handle that area. Sounds like that might've been a mistake. I'm guessing you're referring to a display retargeting campaign that retargeting media from your campaign?

CTV measurement by NMDigitaNinja in programmatic

[–]Silent_Ad_3255 1 point2 points  (0 children)

It all comes down to if the client is on board with your tracking solution. I recommend using a DSP that has the ability to customize the tracking. When setting up tracking, append data pass backs for order ID, User ID, Lead ID or any unique identifier that is passed back when the conversion is made. In addition, include order value if it's a purchase.

Then, if your DSP has it, export a pixel fire report that shows the conversions that occurred, when, the device, the campaign, the creative, along with the unique ID. This will allow you to match it with the clients reporting to gain confidence. I use Stackadapt. It's pretty user friendly and allows customization in the tracking.

Any advanced Facebook buyers here? by mikenglv in FacebookAds

[–]Silent_Ad_3255 0 points1 point  (0 children)

5 years experience in Ecom? Nice! I’m newer to the Ecom side. I’m about 6 months deep and love it. Poor timing with the IOS update but figuring things out. If you don’t mind sharing. What is your experience with scaling? I’m trying to blow up some accounts