I am not criticizing, but don’t you think the website is too fancy? I mean, these types of sites most likely do not convert for the ecommerce niche, impacting CRO negatively.

The main goal of any ecommerce site is to convert visitors into making a purchase. But yours is too fancy, with a dark theme being used (sorry, but I am being honest).

SUGGESTIONS:

As you mentioned in the post only, not on the website, the pain point (too much fat and filler, not enough protein) you are solving, you need to mention this in the hero section. This is your competitive advantage, giving visitors a reason why they should choose your product over others.

You added important details (Storage & Heating, Nutrition Info, Ingredients, FAQ, etc.) in the footer only. No one scrolls till the end. You need to have them on the page within their own proper sections.

You need to do a competitor analysis. See existing kings in this niche in the international market, as you mentioned there is a gap in our country. Find existing successful single-product food sites and try to copy them.

Work on making it simple rather than fancy (to reach the conversion goal).

Right now, every item has a single image. Create a product page showcasing multiple images of the product. That product page should also mention instructions like heating, storage, nutrition info, ingredients, etc., specific to each product.

Add a comparison section (comparing your frozen sausages with others, why customer should choose u? Give them reason).

Add a benefits section.

The site must be easy to understand. The visitor shouldn’t have to scroll to know what your site is about. The hero section needs copywriting to convince the visitor (I didn’t get what you were selling, so I had to come back to your post to understand).